The Business Model of the Walt Disney Company

Evaluating the potential of the business model in terms of its competitiveness


Term Paper, 2017

20 Pages, Grade: 1,5


Excerpt


Table of content

1 List of figures

2 Introduction

3 The Walt Disney Company
3.1 Financial and management information
3.2 Market segments and target groups
3.3 Company environment and public interest

4 About the founder

5 Description of the revenue model

6 SWOT Analysis
6.1 Strengths
6.2 Weaknesses
6.3 Opportunities
6.4 Threats
6.5 Solutions to Disney´s weaknesses and threats

7 Evaluation

8 Reference list

Excerpt out of 20 pages

Details

Title
The Business Model of the Walt Disney Company
Subtitle
Evaluating the potential of the business model in terms of its competitiveness
College
Cologne Business School Köln
Grade
1,5
Author
Year
2017
Pages
20
Catalog Number
V417282
ISBN (eBook)
9783668678828
ISBN (Book)
9783668678835
File size
739 KB
Language
English
Keywords
SWOT, Disney, Walt Disney, Walt Disney Dompany, Competitiveness, Business Model, Market Segments, Target Group, The Walt Disney Corporation, Revenue Model
Quote paper
Paul Petersen (Author), 2017, The Business Model of the Walt Disney Company, Munich, GRIN Verlag, https://www.grin.com/document/417282

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