On the economic front, tourism has the capacity to create jobs: jobs for the poor, jobs in the indigenous communities, unskilled as well as highly qualified jobs, jobs in seaside resorts as well as in remote rural areas and in ecotourism activities. Tourism is a much more diverse industry than many others and can build upon a wide resource base. Diversity increases the scope for wide participation. Furthermore, most export industries depend on financial, productive and human capital. Indeed, tourism depends on these but also on natural capital, such as wildlife, scenery and beaches, and culture, vital assets of many developing countries in Latin America and the Caribbean. For these reasons combined, tourism should be considered as one of the important economic development opportunities available to developing countries in the region.
The United Nations declared the year 2002 as INTERNATIONAL YEAR OF ECOTOURISM. The development of ecotourism often involves precious and fragile natural resources and must be done with great sensitivity. Natural habitats have been diminishing at alarming rates and equally alarming reports are regularly published on diminishing water resources, deforestation, increases in pollution, the destruction of corral reefs and many more.
This is why ecotourism should also be sensitive to local communities, their land rights, traditions, cultures and ways of life. Ecotourism in remote areas cannot be developed without the consent and active involvement of local peoples, who should become partners in the process.
For many countries like Chile, particularly in the developing world, tourism is one of the few meaningful sources of economic development and job creation. What would be the situation of countries like Cuba, Dominican Republic, Seychelles, Maldives, Vietnam and many others without tourism? Tourism can therefore play an important role in improving living standards and raising people above the poverty threshold.
The main components of this thesis are:
The tourism development situation in Chile under the consideration of the native population.
What are the strengths and weaknesses of the destination Pucón and the unique selling proposition?
Actual offers and analysis of an agency as economy example.
Visitor structure and satisfaction with the products.
New opportunities for the destination and the IXth region which are part of the sustainable tourism development – cultural and ecotourism.
Table of Contents
1 Introduction
1.1 Subject and Objective
1.2 Approach
2 Fundamentals
2.1 The Chilean Market
2.1.1 The Historical and Political Background
2.1.1.1 Geography
2.1.1.2 The XIII Region
2.1.1.3 Short Description
2.1.1.4 History
2.1.1.5 Population
2.1.1.6 The Mapuche
2.1.1.7 Demographic Profile
2.1.1.8 The Structure of the Economy
2.1.2 Tourism Development
2.1.2.1 General Overview
2.1.2.2 Tourist Arrivals
2.1.2.3 Visitor Structure
2.1.2.4 Tourism Supply
2.1.2.5 Tourism Demand
2.1.3 Alternative Tourism
2.2 Pucón as Destination
2.2.1 Overview
2.2.2 SWOT Analysis
2.2.2.1 Definition
2.2.2.2 SWOT Analysis of Pucón
2.2.3 USP – Unique Selling Proposition
3 Benchmarking and Market Analysis
3.1 Benchmarking
3.1.1 Definition
3.1.2 Types of Benchmarking
3.1.2.1 Internal Benchmarking
3.1.2.2 External Benchmarking
3.1.3 The Use of Benchmarking in this Essay
3.2 Tourism Agencies in Pucón
3.2.1 Main Agencies
3.2.2 Overview of the Tourism Agency Ronco Track
4 Data Interpretation
4.1 Data of the Tourism Agency Ronco Track
4.1.1 Supply
4.1.2 Demand
4.1.3 Cost – Volume – Profit Analysis
4.1.3.1 Sales
4.1.3.2 Variable and Fixed Costs
4.1.3.3 Contribution Margin and Net Income
4.2 The Questionnaire
4.2.1 Target Definition
4.2.2 Kinds of the Surveys
4.2.3 Interview Rules
4.2.4 Structure of the Questionnaire
4.2.5 About the Analysis
4.3 Analysis of the Survey Results
4.3.1 Analysis of the Test Run
4.3.2 Problems and Difficulties during the Implementation
4.3.3 Single Question Frequencies
4.3.3.1 Customer Structure
4.3.3.2 Satisfaction with the Excursion
4.3.3.3 General Impression about the Agency
5 Opportunities for Pucón and the IXth Region
5.1 Eco and Cultural Tourism
5.1.2 The Growing Industry
5.1.2 Ecotourism
5.1.3 Cultural tourism
5.2 Different Aspects
5.2.1 Economic Point of View
5.2.2 Community’s Welfare
5.2.3 Development from within
5.3 Strategies and Solutions
5.3.1 IT as Solution
5.3.2 The “true” Price
5.3.3 Providing Knowledge and Financial Resources
5.4 Problem and Risks
6 Conclusion
Objectives & Core Topics
This thesis examines the Chilean tourism market, focusing specifically on the destination Pucón and the IXth region. The primary objective is to analyze the tourism development situation, assess the strengths and weaknesses of the region, and explore new opportunities for sustainable cultural and ecotourism that integrate the local native population.
- Tourism development and its economic impact in Chile.
- SWOT and USP analysis of Pucón as a key destination.
- Market and benchmarking analysis of local tourism agencies.
- Customer satisfaction and data interpretation via surveys.
- Empowerment of indigenous communities through IT and sustainable development.
Excerpt from the Book
1.1 Subject and Objective
On the economic front, tourism has the capacity to create jobs: jobs for the poor, jobs for women and young people, jobs in the indigenous communities, unskilled as well as highly qualified jobs, jobs in seaside resorts as well as in remote rural areas and in ecotourism activities. Tourism is a much more diverse industry than many others and can build upon a wide resource base. Diversity increases the scope for wide participation. Furthermore, most export industries depend on financial, productive and human capital. Indeed, tourism depends on these but also on natural capital, such as wildlife, scenery and beaches, and culture, vital assets of many developing countries in Latin America and the Caribbean. For these reasons combined, tourism should be considered as one of the important economic development opportunities available to developing countries in the region.
The United Nations declared the year 2002 as INTERNATIONAL YEAR OF ECOTOURISM. The development of ecotourism often involves precious and fragile natural resources and must be done with great sensitivity. Natural habitats have been diminishing at alarming rates and equally alarming reports are regularly published on diminishing water resources, deforestation, increases in pollution, the destruction of corral reefs and many more.
Ecotourism is a field of human activity where conservation and development can wisely and effectively be blended to achieve a mutual goal to the benefit of people and communities. This is why ecotourism should also be sensitive to local communities, their land rights, traditions, cultures and ways of life. Ecotourism in remote areas cannot be developed without the consent and active involvement of local peoples, who should become partners in the process.
Summary of Chapters
1 Introduction: This chapter provides an overview of the global significance of tourism for developing countries and sets the scope for studying Pucón and the IXth region.
2 Fundamentals: This section covers the Chilean economic and political background, tourism development statistics, and a detailed analysis of Pucón through SWOT and USP frameworks.
3 Benchmarking and Market Analysis: This chapter explores benchmarking methods applied to tourism agencies in Pucón, specifically evaluating the business strategy of the agency Ronco Track.
4 Data Interpretation: This part details the supply and demand data for Ronco Track, describes the questionnaire methodology, and analyzes customer survey results regarding satisfaction and demographics.
5 Opportunities for Pucón and the IXth Region: This chapter discusses strategies for implementing sustainable eco and cultural tourism, emphasizing the role of IT and community involvement.
6 Conclusion: This final chapter synthesizes the findings and highlights the potential for independent tourism development within native communities.
Keywords
Chilean Tourism Market, Pucón, IXth Region, Ecotourism, Cultural Tourism, Benchmarking, SWOT Analysis, Unique Selling Proposition, Ronco Track, Indigenous Communities, Mapuche, Sustainable Development, Market Analysis, Cost-Volume-Profit, Information Technology
Frequently Asked Questions
What is the core subject of this thesis?
The thesis provides a comprehensive analysis of the Chilean tourism market, with a specific focus on Pucón and the IXth region, highlighting opportunities for sustainable growth.
Which key sectors does the research address?
The research addresses tourism supply and demand, the integration of indigenous Mapuche communities, and the role of cultural and ecological preservation in business strategy.
What is the primary objective of this work?
The main objective is to identify how Pucón can leverage its unique assets to foster sustainable tourism while creating economic benefits for the local population.
Which scientific method is applied for the analysis?
The author uses a combination of SWOT analysis, benchmarking, and quantitative data collection through customer questionnaires to evaluate tourism management strategies.
What topics are discussed in the main section?
The main part covers the historical/political context of Chile, a benchmark study of local tourism agencies, detailed sales and cost analysis of a sample business, and future strategies for regional development.
Which keywords summarize the document?
Key terms include Chilean Tourism, Pucón, Ecotourism, SWOT Analysis, Mapuche, Benchmarking, and sustainable tourism development.
What role does the agency "Ronco Track" play?
Ronco Track serves as an practical case study, demonstrating the application of unique selling propositions and cooperative networks within a competitive market.
Why are native communities central to the discussion?
The thesis argues that native populations possess unique cultural assets that are currently undervalued; the author suggests ways to empower these communities to manage their own tourism projects.
- Quote paper
- Beate Pehlchen (Author), 2005, Analysis of the Chilean tourism market - products and opportunities for the destination Pucón and the IXth region, Munich, GRIN Verlag, https://www.grin.com/document/41828
