This paper aims to show the perspectives of a family-operated company in tourism as well as to analyze the strengths, weaknesses, opportunities and threats with the help of the SWOT analysis.
Family businesses are more widespread in Germany than any other form of business. The outstanding importance of this form of enterprise for employment, growth and innovative power of the German economy is repeatedly emphasized in the public discussion. 90% of companies in Germany belong to this form. They generate almost half of the gross domestic product in Europe. The success of family businesses not only depends on the overall economic performance but also, they determine many other factors that are important to our society: sustainability, environmental orientation, ethics, multiculturalism and a strong value-oriented attitude. One of the most important tasks is therefore to strengthen the sustainability of family businesses and to support their corporate development.
Well-known companies such as Volkswagen, BMW and Aldi are also among the top 5 of the 1.000 largest family-owned companies in Germany. The owners are not necessarily active in the business, but for more than 61 percent of the top 1000 companies, the owner is also active as a manager or chairperson. One of the most striking features of German family businesses is their combination of tradition and innovation. The agility and innovation power comes not only from the much-vaunted greater flexibility and shorter decision-making of family-owned businesses. They also invest heavily in research and development.
Also in the tourism industry, especially in the hotel sector, family businesses play an important role. Especially in this industry, Family businesses shine with customer proximity and service.
Inhaltsverzeichnis (Table of Contents)
- OBJECTIVES AND STRUCTURE OF THE WORK.
- INTRODUCTION..
- METHODOLOGY ..
- FAMILY BUSINESSES IN TOURISM
- Definitions
- Tourism
- Family Businesses
- History and development of family businesses.
- Characteristics of family businesses
- Definitions
- FAMILY BUSINESSES IN GERMANY
- Strengths of Family Businesses.
- Weaknesses of Family Businesses.
- SWOT ANALYSIS
- Strengths........
- Weaknesses.
- Opportunities
- Threats
- DEVELOPMENT IN THE FUTURE.
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This thesis aims to analyze the perspectives of a family-operated company in the tourism industry, focusing on the challenges and chances they face. The work begins by defining key terms, particularly family businesses and their characteristics, as well as their emergence and development. It then explores the performance of family businesses in tourism, highlighting their strengths and weaknesses. A comprehensive SWOT analysis provides a deeper understanding of the factors affecting the success of these businesses.
- Definitions of family businesses and tourism
- Historical development and characteristics of family businesses
- Strengths and weaknesses of family businesses in tourism
- A SWOT analysis of family-operated companies in the tourism sector
- Future development and perspectives for family businesses in tourism
Zusammenfassung der Kapitel (Chapter Summaries)
The first chapter provides a clear definition of family businesses and tourism, establishing a foundation for the analysis. Chapter 4 delves into the history and development of family businesses, showcasing their enduring role in economic activities and their adaptation to changing market conditions. The chapter also examines the key characteristics of family businesses, emphasizing the significance of family involvement in ownership, decision-making, and management. The subsequent chapter focuses on the strengths and weaknesses of family businesses in Germany, providing insights into their unique features and challenges. While the SWOT analysis, discussed in a separate chapter, explores the opportunities and threats faced by family-operated companies in the tourism industry.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this thesis include family businesses, tourism, SWOT analysis, strengths, weaknesses, opportunities, threats, history, development, characteristics, Germany, perspectives, challenges, chances, future, and corporate management.
- Citation du texte
- Alina Fackler (Auteur), 2018, Perspectives of a family-operated company in the tourism industry. Challenges and chances, Munich, GRIN Verlag, https://www.grin.com/document/419894
