Extracto
Inhaltsverzeichnis
1. Introduction
1.1 Background of research
1.2 Research questions
1.3 Objectives of the study
2. Literature review
2.1 The definition of loyalty
2.2 Factors impacting on customer’s loyalty
2.2.1 Customer service
2.2.2 Loyalty programs
2.2.3 Branding
2.2.4 Corporate Social Responsibility
3. Research methodology
3.1 Research design
3.2 Data collection
3.3 Sampling
3.4 Data analysis
3.5 Time horizon
3.6 Validity
3.7 Reliability
3.8 Ethical considerations
3.9 Limitations of the study
4. Conclusion
5. References
Final del extracto de 13 páginas
- Citar trabajo
- Kat Szydlowska (Autor), 2017, Factors impacting on customers’ loyalty in retail sector. Case study of Waitrose, Múnich, GRIN Verlag, https://www.grin.com/document/421553
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