GE one of the most successful companies all over the world and it is managers factory. GE working in many fields, the main reason of its success the management way and the high innovative technology used in its products also, it is offering a high level of customer service for its high quality products as they are customer driven company GE give more interest to the customer’s needs and working on solving their problems. GE not only working in the US but it is working in many countries around the world; it entered the global markets to find solutions to the local market’s problems by its initiative products. Core competencies for GE are Technology & innovation, brilliant customer service, Product quality, Global presence. GE has many strategic plans for the future like superior technology and leading in the developing markets. GE was leaded many great CEO’s but most people affected its performance were Jack Welch and Jeff Immelt they have two different strategies and different leadership style, but both of them added too much to the company. General Electric Company founded in 1892 as a result of the merge between Thomas Edison’s business interests and Charles Coffin’s Thomson- Houston Electric Company; there are more than 300,000 employees in more than 100 countries working with GE. GE’s vision “We bring good things to life” and its mission is to build, move, power and cure the world by its technology and advanced solutions to seek solutions to their customers and society.
Inhaltsverzeichnis (Table of Contents)
- EXECUTIVE SUMMARY
- INTRODUCTION
- GE CORE COMPETENCIES AND CAPABILITIES:
- Technology and innovation
- Customer focus and brilliant customer service
- Global Presence
- GE'S EXTERNAL ANALYSIS:
- Political
- Economic
- Social
- Technology
- Legal
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This essay explores the core competencies and capabilities of General Electric (GE) and analyzes the external factors influencing the company's business environment. The analysis highlights the significant role of technology and innovation in GE's success, while also examining the importance of customer focus, global presence, and the challenges presented by political, economic, social, technological, and legal factors.
- GE's Core Competencies: Technology & Innovation, Customer Service, Product Quality, Global Presence
- VRIN Model Application: Assessing the Value, Rarity, Inimitability, and Non-Substitutability of GE's Core Competencies
- External Environment Analysis: Utilizing PESTLE framework to understand the political, economic, social, technological, legal, and environmental factors affecting GE
- Leadership and Strategy: Comparing the management styles of Jack Welch and Jeff Immelt and their impact on GE
- Global Expansion: Exploring GE's strategic options and initiatives for expanding its presence in developing markets
Zusammenfassung der Kapitel (Chapter Summaries)
- Executive Summary: This section provides a brief overview of GE's history, success, and core competencies. It highlights GE's focus on technology, customer service, product quality, and global presence.
- Introduction: This chapter delves into the background of GE, its vision, mission, and the importance of innovation in driving its growth and success. It also mentions the company's commitment to customer satisfaction and its global reach.
- GE Core Competencies and Capabilities: This chapter examines each of GE's core competencies in detail: technology and innovation, customer focus and service, product quality, and global presence. The analysis uses Barney's VRIN model to evaluate the value, rarity, inimitability, and non-substitutability of each competency.
- GE's External Analysis: This chapter utilizes the PESTLE framework to assess the external environment in which GE operates. It examines the political, economic, social, technological, legal, and environmental factors that impact the company's business strategy and performance.
Schlüsselwörter (Keywords)
The key focus areas of this text include General Electric (GE), core competencies, technology and innovation, customer service, global presence, VRIN model, PESTLE analysis, external analysis, political factors, economic factors, social factors, technological factors, legal factors, leadership styles, strategic options, and global expansion.
- Quote paper
- Mohamed Radwan (Author), 2017, Competitive strategy and Innovation Case Study General Electric, Munich, GRIN Verlag, https://www.grin.com/document/424057