Excerpt
Contents
List of figures
1. Introduction
2. Part I: Global Marketing Management
2.1 Evaluation of the underlining growth drivers
2.2 Complexities that underpin Tesla’s business model strategy
2.2.1 PESTLE analysis
2.2.2 Porter’s Five Forces
2.2.3 SWOT analysis
3. Part II: Customer Relationship Marketing
3.1 The Tesla brand as prominent iconic luxury brand
3.2 Proposal for a “blue print” model to build tighter bonds with loyal customers and deliver added value
4. Bibliography
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- Quote paper
- Ricardo Escoda (Author), 2018, Marketing Case Study Tesla, Munich, GRIN Verlag, https://www.grin.com/document/425768
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