As the number of publications referring to Amazon increased formidable during the last years, it is a highly discussed retail brand, which is becoming more and more important. In July 2016, the UK trade marketing association DMA1 published a study showing Amazon as favorite retail brand amongst competitors like John Lewis, Marks & Spencer, eBay and ASOS. Every fourth of the 1000 participants voted for Amazon, even though they were not given a shortlist with answers, but an empty text-box to fill in their favorable retail brand.
This paper deals with aspects referring to the research fields Advanced Strategic Man- agement, Business Development and International Business Game. At the end of each part a summary with the most fundamental information helps to build a broad overview.
Table of Contents
- 1. Introduction
- 2. Part I: Advanced Strategic Management
- 2.1 Industry analysis of Amazon.com
- 2.2 Amazon.com's strategy
- 2.2.1 Roadmap of company's strategic intent
- 2.2.2 Pros and Cons of strategic choices
- 2.2.3 Rational with concluding remarks
- 2.3 Full retail stores compared to pure online stores
- 3. Part II: Business Development
- 3.1 Amazon.com's strategy during 2007 to early 2010
- 3.2 Amazon.com's strategic capabilities
- 3.3 Evaluation of Amazon.com's diversification strategy
- 3.4 Future strategy of Amazon.com
- 4. Part III: International Business Game
- 4.1 Network effects
- 4.2 Transfer prices
- 4.3 Individual interest rate for long-term debt
Objectives and Key Themes
This paper analyzes Amazon.com, examining its strategic management, business development, and international business strategies. It aims to provide a comprehensive overview of Amazon's competitive landscape, strategic choices, and future prospects.
- Competitive Analysis of Amazon within the online retail industry.
- Examination of Amazon's strategic intent and decision-making processes.
- Evaluation of Amazon's diversification strategy and its effectiveness.
- Analysis of Amazon's competitive advantages and disadvantages.
- Exploration of Amazon's future strategic direction.
Chapter Summaries
1. Introduction: This introductory chapter establishes the significance of Amazon as a dominant force in the retail industry, citing its popularity based on a 2016 DMA study. It outlines the paper's scope, focusing on advanced strategic management, business development, and an international business game perspective, promising a summary at the end of each part for a comprehensive overview.
2. Part I: Advanced Strategic Management: This section delves into a systematic industry analysis of Amazon using Porter's Five Forces framework. It examines the threat of new entrants, the bargaining power of buyers and suppliers, the threat of substitutes, and the competitive rivalry within the online retail market. The analysis highlights Amazon's significant competitive advantages, stemming from its size, resources, brand loyalty (bolstered by Amazon Prime), and customer-centric approach, while also acknowledging challenges such as the bargaining power of suppliers and the potential threat of traditional retailers expanding online. The chapter also explores Amazon's strategic choices, analyzing their pros and cons and concluding with a discussion of potential future scenarios.
3. Part II: Business Development: This part focuses on Amazon's business development strategies, examining its evolution from 2007 to early 2010, its strategic capabilities, and its diversification strategy. The chapter assesses the success of these strategies and delves into potential future strategic directions for the company, considering its existing strengths and weaknesses in the ever-evolving online retail landscape. It provides an in-depth evaluation of Amazon's ability to adapt and innovate within a dynamic and highly competitive market.
4. Part III: International Business Game: This section analyzes specific aspects of Amazon's international operations through the lens of a simulated "International Business Game." It examines the impact of network effects, transfer pricing strategies, and the determination of individual interest rates for long-term debt on Amazon's global competitiveness and financial performance. The chapter explores the complexities of managing a multinational corporation within a globalized market.
Keywords
Amazon, online retail, strategic management, business development, Porter's Five Forces, competitive advantage, diversification strategy, international business, network effects, transfer pricing, customer loyalty, Amazon Prime.
Amazon.com Strategic Analysis: FAQ
What is the overall focus of this document?
This document provides a comprehensive language preview of a paper analyzing Amazon.com's strategic management, business development, and international business strategies. It includes a table of contents, objectives and key themes, chapter summaries, and keywords.
What topics are covered in Part I: Advanced Strategic Management?
Part I conducts an industry analysis of Amazon using Porter's Five Forces framework, examining its competitive landscape. It analyzes Amazon's strategic choices, weighing their pros and cons, and offers concluding remarks and potential future scenarios.
What is covered in Part II: Business Development?
Part II focuses on Amazon's business development from 2007 to early 2010, analyzing its strategic capabilities and diversification strategy. It assesses the success of these strategies and explores future strategic directions, considering Amazon's strengths and weaknesses in the dynamic online retail market.
What does Part III: International Business Game entail?
Part III uses a simulated "International Business Game" to analyze specific aspects of Amazon's international operations. This includes examining network effects, transfer pricing strategies, and the determination of individual interest rates for long-term debt on Amazon's global competitiveness and financial performance.
What are the key themes explored in the paper?
Key themes include competitive analysis within the online retail industry, examination of Amazon's strategic intent and decision-making, evaluation of its diversification strategy, analysis of its competitive advantages and disadvantages, and exploration of its future strategic direction.
What are the main methodologies used in this analysis?
The analysis utilizes Porter's Five Forces framework for industry analysis and a simulated "International Business Game" to assess international operations. It also incorporates a review of Amazon's historical strategic choices and an evaluation of its overall performance.
What are some of the key takeaways or conclusions anticipated in the full paper?
The full paper aims to provide a comprehensive overview of Amazon's competitive landscape, strategic choices, and future prospects, offering insights into its success, challenges, and potential future strategic directions within the ever-evolving online retail landscape. The document also suggests a detailed analysis of factors contributing to Amazon's competitive advantages.
What are the keywords associated with this analysis?
Keywords include: Amazon, online retail, strategic management, business development, Porter's Five Forces, competitive advantage, diversification strategy, international business, network effects, transfer pricing, customer loyalty, Amazon Prime.
What is the significance of the 2016 DMA study mentioned in the introduction?
The 2016 DMA study (likely referring to a market research study) is cited to support the introduction's claim of Amazon's dominance in the retail industry, establishing its popularity and the relevance of the subsequent analysis.
What type of audience is this analysis intended for?
The analysis is intended for an academic audience, as indicated by its structured and professional approach to analyzing themes and its use for academic purposes.
- Quote paper
- Ricardo Escoda (Author), 2018, Management Case Study Amazon. Analysis and Decision Making, Munich, GRIN Verlag, https://www.grin.com/document/425769
