This paper shows a business plan for a small boutique hotel with an unique style. Therefor it gives a detailed description of the product, the staff and the clients.
Era’s hotel is a small boutique hotel offering its customers rooms each of which is designed in either Tudor, Roman or Georgian style; its purpose is also to provide its guests with products and services related to tourism, as well as to satisfy different tastes. The hotel will be modern, stylish and urban. In fact, this is the motto that proudly carries the combination of different styles and tastes. Also, in Era’s hotel, one might discover the idea of multifunctionality – a family-owned, boutique hotel and last but not least a different hotel in which the furnishing stereotypes have been evaded.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Outline your new Business Venture
- Business type
- Research
- Business plan
- Description in detail of the product/service
- Employees/staff
- Customers/clients
- Future plans
- Business expansion in future
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The primary objective of this document is to outline the business plan for Era's hotel, a boutique hotel offering unique themed rooms in London. This plan outlines the hotel's vision, including its target market, competitive advantages, pricing strategies, and future expansion plans.
- Unique Room Design and Concept
- Competitive Advantages and Market Position
- Pricing Strategies and Revenue Generation
- Customer Focus and Service Excellence
- Future Business Expansion and Growth
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter introduces Era's hotel, a boutique hotel offering unique themed rooms in Tudor, Roman, and Georgian styles. It emphasizes the hotel's modern, stylish, and urban design and its focus on providing high-quality products and services. It also highlights the hotel's commitment to environmental friendliness and its competitive advantages, including unique room design, highly qualified staff, and spacious suites.
- Business type: This section discusses the legal structure of Era's hotel, a private limited liability company, and its advantages and disadvantages. It analyzes the benefits of limited liability, distinct entity status, and tax advantages, while also acknowledging the complexity of accounting and limitations on capital raising.
- Research: This chapter explores the competitive landscape of the London hotel market, focusing on the strengths and weaknesses of Era's competitors. It identifies specific challenges faced by existing hotels, including inadequate employee qualifications and small room sizes, highlighting Era's intention to address these issues and provide superior amenities and employee training.
- Business plan: Description in detail of the product/service: This section delves into the details of Era's hotel's product and service offering. It describes the unique design concept, the strategic location in London, the types of rooms available, and the various services provided. It also discusses the hotel's commitment to delivering an exceptional customer experience through innovative ideas, high hospitality standards, and value-oriented pricing.
Schlüsselwörter (Keywords)
The main keywords and focus topics of this text include boutique hotel, unique room design, competitive advantages, pricing strategies, customer focus, service excellence, business expansion, future growth, London hotel market, hospitality industry, and market analysis.
- Quote paper
- Silvia Stamenova (Author), 2018, Boutique Hotel. Business plan for a Venture, Munich, GRIN Verlag, https://www.grin.com/document/426243
