Chinese and British consumer behavior differences with reference to Hofstede’s cultural dimensions

Marketing mix of project "Eden" in Qingdao


Academic Paper, 2018

10 Pages, Grade: 5.50


Abstract or Introduction

Society and culture have always had an impact on people. The latter is noticeable in consumer behaviour where clientele from different parts of the world discern the same product and reply to the same marketing messages in a totally opposing way. In fact, the consumer behaviour represents merely that: the way in which different consumers select or reject certain product or service; it also considers their actions in the particular marketplace as well as the motives, standing behind them. In this regards, the Hofstede’s framework of six cultural dimensions gives a profound explanation of the consumer behaviour of people, belonging to non-identical cultures.

Within the case of Eden project Qingdao the company managers need to understand and frame marketing mix for the diverse Chinese audience, so as to be able to influence their purchasing behaviour.

Details

Title
Chinese and British consumer behavior differences with reference to Hofstede’s cultural dimensions
Subtitle
Marketing mix of project "Eden" in Qingdao
College
Anglia Ruskin University
Grade
5.50
Author
Year
2018
Pages
10
Catalog Number
V426244
ISBN (eBook)
9783668710696
ISBN (Book)
9783668710702
File size
590 KB
Language
English
Keywords
Hofstede dimensions Eden project marketing mix
Quote paper
Silviya Stamenova (Author), 2018, Chinese and British consumer behavior differences with reference to Hofstede’s cultural dimensions, Munich, GRIN Verlag, https://www.grin.com/document/426244

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