Emirates Airline is one of the leading airlines in United Arab Emirates, and it is a global airline that operates in 80 countries and 142 cities from its hub in Dubai to other destinations across the globe. The core activities of the airline is the provision of commercial air transportation services both passengers and cargo across its destinations in the world. The Emirates operates the largest fleets of Boeing 777 aircraft and Airbus A380 in the world. Emirates continuous growth has been linked with its vision/mission of striving to go further in all aspects of its operations combined with its organizational behavior and information technology which ensures that all the needs of its stakeholders for instance, employee, customers, shareholders, and the society are met.
Table of Contents
1. Introduction
2. Role of information technology in enhancing the productivity of organizations
3. Motivation
4. Communication (Internal and external members)
5. Organizational structure
6. Virtual teams
7. Power
8. Organization culture
9. Rewards system
10. Control & budget
Objectives and Topics
This work examines the strategic implementation of information technology within Emirates Airline and its subsequent impact on organizational behavior, employee productivity, and operational efficiency. The analysis explores how digital transformation facilitates better communication, motivates staff, and supports a flexible organizational structure in a competitive global market.
- Digital transformation and its role in organizational productivity.
- Employee motivation strategies and performance management systems.
- Enhancement of internal and external communication through IT infrastructure.
- Structural flexibility and organizational culture at Emirates Airline.
- Impact of technological adoption on cost control and resource management.
Excerpt from the Book
Role of information technology in enhancing the productivity of organizations
The persistent productivity gaps in most of the airlines have been linked with low investments in the adoption of the new technology. Information technology encompasses all forms of technology in creating, storing, exchanging, and using information in different forms. Information technology has permeated in almost all sectors of the economy with enhanced levels of diffusion thus contributing to enhanced productivity (Sobhani, 2008).
Information technology is important in the airline because it ensures that all resource inputs are utilized as much as possible in an effective way. For instance, the increasing use of computers and mobile phones in the airline has ensured that information is transmitted in an effective manner to all employees thus enhancing communication in the airline. This information is important in the airline because it allows decision makers who are the managers to make informed decisions in line with the vision/mission of the airline. For instance, Emirates mission it to create customer experience through quality services both passenger services and cargo across different destinations (Vijselaar & Albers, 2004). To achieve this vision, therefore, the information technology has helped employees gain the necessary skills and knowledge through knowledge management, communicate effectively both internally and externally, and also enhance efficiency in all its operations. This has translated into enhanced productivity in the airline thus giving the airline a competitive advantage in the global market (Licht & Moch, 2009).
Summary of Chapters
Introduction: Provides an overview of Emirates Airline as a global carrier and outlines the connection between its operational success, organizational behavior, and the integration of information technology.
Role of information technology in enhancing the productivity of organizations: Analyzes how technological investments help bridge productivity gaps and improve resource utilization across the airline.
Motivation: Examines how the airline utilizes training, performance management, and HR services to motivate employees and improve overall workforce productivity.
Communication (Internal and external members): Discusses how digital modes of communication facilitate efficient interaction between staff, management, and external stakeholders like suppliers and customers.
Organizational structure: Explores the airline's flexible, non-hierarchical approach and how technology supports its operational effectiveness.
Virtual teams: Details the importance of virtual teams, their reliance on internal networks, and how they contribute to shared goals and organizational growth.
Power: Discusses how power is utilized to empower employees and drive strategic change through knowledge management and transparent practices.
Organization culture: Analyzes how the airline's culture fosters employee loyalty, diversity, and engagement to drive superior performance.
Rewards system: Explains the performance-based reward structure and its role in attracting and retaining top-tier talent.
Control & budget: Describes how digital tools and data management enable management to control budgets and optimize operational costs.
Keywords
Emirates Airline, Information Technology, Productivity, Organizational Behavior, Communication, Virtual Teams, Performance Management, Digital Transformation, Organizational Structure, Employee Motivation, Knowledge Management, Operational Efficiency, Corporate Culture, Reward System, Strategic Management
Frequently Asked Questions
What is the core focus of this research?
The research focuses on the impact of information technology adoption on the organizational behavior and operational efficiency of Emirates Airline.
What are the primary thematic fields covered?
The work covers productivity enhancement, digital communication, organizational structure, employee motivation, and financial control through technology.
What is the primary objective of this work?
The goal is to demonstrate how Emirates Airline leverages technology to maintain a competitive advantage and ensure stakeholder needs are met.
Which scientific methods are primarily utilized?
The work employs a qualitative analysis of organizational management theories and a case study approach focused on the technological strategies of Emirates Airline.
What topics are explored in the main body?
The main body details specific areas such as communication networks, virtual team dynamics, organizational culture, reward systems, and the use of IT for budgetary control.
Which keywords best characterize this work?
Key terms include Information Technology, Organizational Behavior, Productivity, Emirates Airline, and Digital Transformation.
How does the airline handle employee engagement in virtual teams?
The airline uses internal software and intranet resources to provide teams with information, promote cohesion, and align diverse members toward common goals.
How has technology changed the role of the airline’s culture?
Technology has fostered a more inclusive environment, allowing for diverse recruitment and shifting away from traditional, restrictive employment practices.
What is the role of the Inspire Me system?
It is a digital tool that enhances the customer experience by suggesting travel options such as climate and activities, while streamlining the booking process.
Why does Emirates favor a "family-like" organization over a standard board of directors?
Management argues that this structure provides greater flexibility and allows the organization to leverage the collective strengths of its employees more effectively.
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- Caroline Mutuku (Autor:in), 2018, Positive Impact of Adopting Information Technology in Enhancing Organizational Behavior of Emirates Airline, München, GRIN Verlag, https://www.grin.com/document/426905
