The paper will discuss the impact of new communication technology on unemployment and the increased gender inequality and women portrayal in the media.
Currently, there is a renewed concern regarding the technological advancement that is feared that it may displace much of workforce and consequently create widespread unemployment, human hardship, and social disruption.
Some economists have advanced the argument that government must act to avert the loss of jobs that are likely to be replaced by technology. Opposition to technology stems from a lack of understanding of the economic usefulness of technology. The contribution of technology to economic development can only be realized if the new technology is diffused and applied. Diffusion results from the individual’s decisions in exploitation of the new technology.
Table of Contents
1. Introduction
2. Communication Technology and Unemployment
3. Increased Gender Inequality in Use of Media
4. Conclusion
Research Objectives and Key Themes
This paper examines the dual impact of contemporary technological advancements on society, specifically focusing on the relationship between digital transformation, labor market shifts, and the perpetuation of gender inequality within modern media structures.
- Economic impact of information technology on unemployment rates
- Technological determinism and the evolution of communication systems
- Mechanisms of gender bias and objectification in mainstream media
- The role of media ownership and intersectionality in social marginalization
Excerpt from the Book
Increased Gender Inequality in Use of Media
In the age of technology, many people come in contact with media on a daily basis. People are regularly bombarded with information; hence, the media acquire powerful influences on the individual thoughts. The messages and information sent out through the media are in the interests of those who control the messages. Thus, in regard to the gender inequality in the use of media, the messages are based on the superiority of the male gender that control and dominate the industry. Women are oppressed through marginalization and objectification so that men can retain the privilege, social power, and opportunities.17 The oppression is predominantly committed the gendered white male who power and therefore control the means of communication such as the media. A look at the television shows and advertisements shows that the underlying theme as portrayed by those in power is that women are less competent, deceitful, promiscuous, and preoccupied with trivialities. The media also shape the society’s perception of how a woman is supposed to look. Through the clever digital manipulation of the women on the adverts and the increased use of thin models, a false and unattainable form of the ideal woman is made; therefore, for those women who do not fit within the unattainable mold, pressure is mounted so that they can adjust to the ideal woman image.18 Additionally, the blatant control of women is internalized by the society and hence, the perpetuated for generations.
Summary of Chapters
Introduction: This chapter outlines the growing concerns regarding technological displacement of the workforce and introduces the dual focus of the paper on unemployment and gender inequality in media.
Communication Technology and Unemployment: This section explores how information technology influences global economic growth, labor productivity, and the structural transformation of jobs, balancing displacement effects with the creation of high-skilled roles.
Increased Gender Inequality in Use of Media: This chapter analyzes how media structures and dominant male ownership contribute to the marginalization of women through gender stereotyping and sexualized marketing strategies.
Conclusion: This final section synthesizes the findings, noting that while technological progress offers economic benefits, it also presents persistent challenges regarding social equity and the regulation of media content.
Keywords
Technological advancement, Unemployment, Information technology, Communication, Gender inequality, Media, Marginalization, Digital transformation, Labor market, Stereotyping, Economic growth, Conflict theory, Intersectionality, Automation, Objectification.
Frequently Asked Questions
What is the primary focus of this paper?
The paper investigates the multifaceted impact of new communication technologies on society, specifically addressing their effects on labor markets and the portrayal of women in the media.
What are the central thematic areas discussed?
The core themes include the intersection of information technology and unemployment, the evolution of communication systems, and the socio-economic drivers of gender bias in media representation.
What is the main research question or objective?
The objective is to explore how the rapid pace of technological innovation drives both economic productivity and significant social challenges, such as structural unemployment and intensified gender inequality.
Which scientific method is employed in this study?
The study utilizes a theoretical analysis approach, integrating economic perspectives on technological change with sociological frameworks like conflict theory to evaluate media influence.
What topics are covered in the main body?
The main body examines the relationship between e-commerce and labor productivity, the phenomenon of technological determinism, the historical impact of automation on job demand, and the sociological mechanisms behind gender marginalization.
Which keywords define this work?
The study is characterized by terms such as technological advancement, unemployment, gender inequality, information age, labor market, and media representation.
How does the author define the relationship between technology and unemployment?
The author argues that while technology displaces low-productivity, routine-intensive jobs, it simultaneously stimulates economic growth and creates demand for high-skilled roles, making the net impact on employment complex.
Why is media regulation cited as a challenge in the conclusion?
The author suggests that governmental regulation is difficult because media organizations are driven by business interests that prioritize stereotypical, sexualized content as a standard marketing strategy to maintain power structures.
- Arbeit zitieren
- Caroline Mutuku (Autor:in), 2018, The impact of new communication technology on unemployment and the portrayal of women in the media, München, GRIN Verlag, https://www.grin.com/document/427082
