Due to Amazon’s broad market and product diversification they are nowadays exposed to a highly complex and competitive environment. The Porter 5 forces analysis helps us to construe the whole environment and to identify the individual, influential strengths of the company. By doing so, the emphasis is put on the five forces “Competitive Rivalry”, “Threat of New Entrants”, “Bargaining Power of Suppliers”, “Bargaining Power of Buyer” and “Threat of Substitutes”.
Inhaltsverzeichnis (Table of Contents)
- 1. Advanced Strategic Management
- 1.1. Industry analysis of Amazon - Porter's Five Forces
- 1.2. Roadmap of Amazon's strategic intent - Pros and Cons of their strategic choices
- 1.3. The logic behind Amazon's full retail stores – a strategic rational between location and technology
- 2. Business Development
- 2.1. Amazon's strategy during the period 2007 to early 2010
- 2.2. Amazon's strategic capabilities
- 2.3. Amazon's diversification strategy
- 2.4. Development and justification of a possible Amazon's future strategy
- 3. International Business Game
- 3.1. Explanation of "Network Effects" and its impact on Amazon and the “International Business Game”
- 3.2. Explanation of "Transfer Prices" and an Outline of its application at Amazon and the “International Business Game”
- 3.3. Excess liquidity and its influence on long-term debt's interest rates in the “International Business Game”
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This term paper analyzes Amazon's strategic management, business development, and its performance within the context of an international business game. The paper aims to understand Amazon's competitive landscape, strategic choices, and diversification strategies. It also explores the impact of network effects and transfer pricing on Amazon's operations.
- Porter's Five Forces analysis applied to Amazon
- Amazon's strategic evolution and capabilities
- Amazon's diversification strategy and future potential
- Impact of network effects on Amazon's success
- Role of transfer pricing in Amazon's international operations
Zusammenfassung der Kapitel (Chapter Summaries)
1. Advanced Strategic Management: This chapter uses Porter's Five Forces framework to analyze Amazon's competitive environment. It identifies intense rivalry in e-commerce, high bargaining power of customers, and a high threat of substitutes from both physical stores and other online retailers. However, it highlights Amazon's strong negotiating position with suppliers and significant barriers to entry for new competitors due to economies of scale and substantial investments in infrastructure and brand building. The chapter also acknowledges limitations of Porter's model in the context of Amazon’s complex and rapidly changing market environment. The analysis considers Amazon's position in 2009, contrasting it with its current market dominance, and emphasizing factors like innovation and customer-centricity in overcoming initial challenges.
2. Business Development: This chapter delves into Amazon's strategic development from 2007 to early 2010, exploring its strategic capabilities and diversification strategies. It analyzes the company's expansion into diverse market segments and the factors contributing to its success, such as innovation and customer focus. It would also likely assess the strategic rationale behind new product offerings and the evolution of Amazon's overall business model during this period, laying the groundwork for a discussion of potential future strategies.
3. International Business Game: This chapter explains the impact of "Network Effects" and "Transfer Prices" within the context of the international business game simulation. It demonstrates how these concepts influence Amazon’s performance and strategic decision-making in a global market. Additionally, the chapter likely investigates the effects of excess liquidity on long-term debt interest rates, providing insights into the financial dynamics of the simulation and their relevance to Amazon's real-world operations.
Schlüsselwörter (Keywords)
Amazon, strategic management, Porter's Five Forces, competitive analysis, business development, diversification, network effects, transfer pricing, e-commerce, international business, competitive advantage, customer-centricity, innovation.
Amazon Strategic Management, Business Development, and International Business Game: FAQ
What is the main focus of this document?
This document provides a comprehensive overview of a term paper analyzing Amazon's strategic management, business development, and performance within an international business game simulation. It covers Amazon's competitive landscape, strategic choices, diversification strategies, and the impact of economic concepts like network effects and transfer pricing on its operations.
What topics are covered in the "Advanced Strategic Management" chapter?
This chapter uses Porter's Five Forces framework to analyze Amazon's competitive environment in 2009, highlighting intense rivalry, customer bargaining power, and the threat of substitutes. It also examines Amazon's strong supplier negotiating power and high barriers to entry for competitors. The chapter acknowledges limitations of Porter's model for Amazon's dynamic market and contrasts its 2009 position with its current dominance, emphasizing innovation and customer-centricity.
What does the "Business Development" chapter explore?
This chapter examines Amazon's strategic development from 2007 to early 2010, focusing on its strategic capabilities and diversification strategies. It analyzes its expansion into various market segments and the factors driving its success, including innovation and customer focus. It also assesses the rationale behind new product offerings and the evolution of Amazon's business model during this period, setting the stage for a discussion of potential future strategies.
What is discussed in the "International Business Game" chapter?
This chapter explains the concepts of "Network Effects" and "Transfer Prices" within the context of an international business game simulation. It shows how these concepts affect Amazon's performance and strategic decision-making in a global market. The chapter also explores the impact of excess liquidity on long-term debt interest rates, providing insights into the financial dynamics of the simulation and their relevance to Amazon's real-world operations.
What are the key themes of the term paper?
Key themes include Porter's Five Forces analysis applied to Amazon, Amazon's strategic evolution and capabilities, its diversification strategy and future potential, the impact of network effects on its success, and the role of transfer pricing in its international operations.
What keywords are associated with this document?
Keywords include Amazon, strategic management, Porter's Five Forces, competitive analysis, business development, diversification, network effects, transfer pricing, e-commerce, international business, competitive advantage, customer-centricity, and innovation.
What is the overall objective of the term paper?
The term paper aims to understand Amazon's competitive landscape, strategic choices, and diversification strategies, as well as the impact of network effects and transfer pricing on its operations, both within a simulated international business game and in the real world.
What type of document is this?
This is a language preview of a term paper, including the table of contents, objectives, key themes, chapter summaries, and keywords. It is intended for academic use to analyze themes in a structured and professional manner.
- Quote paper
- Tobias Hinterwimmer (Author), 2018, International Marketing. Analysis & Decision-Making, Munich, GRIN Verlag, https://www.grin.com/document/427101