Tesla’s CEO Elon Musk, together with Amazon’s Jeff Bezos, are probably the greatest entrepreneurs to date. Besides Tesla, Elon Musk also coordinates the companies SpaceX, Hyperloop and SolarCity. To understand Musk’s ambition and goals we need to see all of these companies as one unit and approach. Each company underlies the concept of the usage of renewable energies or to achieve sustainability with the unified goal to protect or safe our world. In terms of SpaceX this is established due to the goal to colonize the mars as a living alternative to our earth, SolarCity aims at creating homes fully running with solar energy, Hyperloop is an approach to shift and accelerate traffic and transportation under the ground and lastly, Tesla is manufacturing electric vehicles in order to reduce CO2-Emissions. As it could be seen, all these companies, founded or coordinated by Elon Musk, are operating in different areas, but are combined in their unified goal to make the world better. Therefore, we must say that Elon Musk is the greatest and most important asset or capital all of these firms possess.
This explains, why the majority of the American citizens have high hopes in him and for what reason business analysts are rating Tesla in the range of general motors and ford, some well-established car manufacturers since years, as stated in the case study. Nonetheless, some people are wondering why Tesla is meant to have such a bright future despite of their recent struggles in terms of production difficulties, which made them neglect their forecasts and demands, and occurred accidents due to failures of their autonomous driving software. The answer to all this, and why Tesla doesn’t have to deal with severe downgrading of Tesla’s stock price, is due to the fact that to a high percentage the ratings are dependent on their CEO Elon Musk.
Table of Contents
- Global Marketing Management
- Evaluation of the underlying growth drivers
- Outline of the complexities that underpin its strategy in its quest to exercise market power in a very competitive automotive market place
- Customer Relationship Marketing
- Assessment of how the Tesla brand has been able to connect its customers as prominent iconic luxury brand
- “Blue print” model on how Tesla can build and embrace a customer driven marketing strategy aimed at building tighter bonds with its loyal customers and delivering added value...
Objectives and Key Themes
This term paper examines the global marketing strategies employed by Tesla, a prominent electric vehicle manufacturer, to navigate the complex and competitive automotive market. The paper aims to assess the effectiveness of Tesla's marketing strategies in terms of building brand identity, fostering customer relationships, and achieving market dominance.
- Global Marketing Management in the Automotive Industry
- Tesla's Brand Strategy and Customer Relationship Management
- The Role of Innovation and Technology in Tesla's Marketing Approach
- Challenges and Opportunities for Tesla's Global Expansion
Chapter Summaries
The first chapter focuses on the global marketing management strategies employed by Tesla, analyzing the underlying growth drivers that have propelled the company's success. The chapter also delves into the intricacies of Tesla's strategic approach to competing within a highly competitive automotive market.
The second chapter delves into the realm of customer relationship marketing, exploring how Tesla has established a strong brand identity that connects with its customers as a luxury brand. The chapter further examines Tesla's customer-centric marketing strategy, aiming to build lasting bonds with loyal customers and deliver tangible value.
Keywords
The paper delves into key concepts such as global marketing management, customer relationship marketing, brand building, luxury branding, innovation, technology, and market competitiveness. It explores the unique strategies adopted by Tesla to navigate the challenges and opportunities associated with global expansion within the automotive industry.
- Quote paper
- Tobias Hinterwimmer (Author), 2018, International Marketing. The Tesla Brand, Munich, GRIN Verlag, https://www.grin.com/document/427105
