Cranvilles Department Store, currently selling high-quality products in Manhattan, USA, enjoys an excellent reputation among its customers, mainly because of its highly trained sales staff. However, Mark Cranville, CEO of that enterprise, is worried that the company gets behind current technology as it has no website or e-business strategy.
After examining the company as well as its competitors it was found that the company should set up an all-embracing web presence as main pillar of an e-business strategy to keep up with modern technology and allow sustainable growth. This website will be accompanied by social media marketing as well as a change in the organisational structure of the business to optimise business processes.
In order to achieve the aims and objectives of this venture specific actions and strategies were identified, which are explained in this consultancy report. Furthermore, potential risks were assessed in order to provide a most broad overview.
Table of Contents
- 1. Executive Summary
- 2. Project Outline and Solution
- 2.1. Introduction
- 2.2. Aims
- 2.3. Objectives
- 2.4. Solution
- 2.5. How the Strategy Affects the Business
- 3. Justification of the Idea
- 4. Implementation Plan
Objectives and Key Themes
The main objective of this consultancy report is to develop and implement a comprehensive e-business strategy for Cranville's Department Store, focusing on creating a strong online presence to complement its existing physical store. This strategy aims to enhance the store's competitiveness and drive sustainable growth.
- Development and implementation of a sales website.
- Acquisition of new customers both online and in-store.
- Increased reach and brand awareness for Cranville's Department Store.
- Integration of social media marketing.
- Optimization of business processes through structural changes.
Chapter Summaries
1. Executive Summary: This section provides a concise overview of the consultancy report. It highlights Cranville's Department Store's excellent reputation but expresses concern over its lack of online presence and e-business strategy. The report proposes an all-encompassing web presence, supported by social media marketing and organizational restructuring, as the core of a new e-business strategy to ensure sustainable growth. The report details the actions and strategies identified to achieve the project's aims and objectives, including a risk assessment.
2. Project Outline and Solution: This chapter lays out the plan for implementing an e-business strategy for Cranville's Department Store. It introduces Cranville's as a high-end department store in Manhattan, outlining its current organizational structure and strong reputation built on its skilled sales staff and high-quality products. The chapter identifies the lack of an online presence as a key weakness compared to competitors. The proposed solution centers on developing a comprehensive website as the main pillar of the e-business strategy, aiming to replicate the in-store experience online. Subsequent sections detail the aims, objectives, and the specific solution proposed to achieve them.
Keywords
E-business strategy, website development, social media marketing, online sales, retail, department store, competitive advantage, sustainable growth, market analysis, organizational restructuring.
Cranville's Department Store E-Business Strategy: FAQ
What is the main objective of this consultancy report?
The main objective is to develop and implement a comprehensive e-business strategy for Cranville's Department Store, focusing on creating a strong online presence to complement its existing physical store. This aims to enhance the store's competitiveness and drive sustainable growth.
What are the key themes addressed in the report?
Key themes include website development, social media marketing, online sales strategies, competitive advantage, sustainable growth, and organizational restructuring to optimize business processes.
What are the specific objectives outlined in the report?
Specific objectives include developing and implementing a sales website, acquiring new customers online and in-store, increasing brand awareness, integrating social media marketing, and optimizing business processes through structural changes.
What is the proposed solution for Cranville's Department Store?
The core of the proposed solution is developing a comprehensive website to replicate the in-store experience online. This will be supported by social media marketing and organizational restructuring.
What is the current state of Cranville's Department Store, according to the report?
Cranville's is described as a high-end department store in Manhattan with a strong reputation built on skilled sales staff and high-quality products. However, a key weakness identified is the lack of a significant online presence compared to competitors.
What does the Executive Summary cover?
The Executive Summary provides a concise overview of the report, highlighting Cranville's strong reputation but expressing concern about its lack of online presence. It summarizes the proposed e-business strategy and its key components, including a risk assessment.
What does the "Project Outline and Solution" chapter detail?
This chapter details the plan for implementing the e-business strategy, including an introduction to Cranville's, its current structure, the identified weakness (lack of online presence), and the proposed solution (a comprehensive website). It also outlines the aims and objectives of the project.
What keywords are associated with this consultancy report?
Keywords include: E-business strategy, website development, social media marketing, online sales, retail, department store, competitive advantage, sustainable growth, market analysis, organizational restructuring.
What is the overall structure of the report?
The report includes an Executive Summary, a Project Outline and Solution chapter (with sub-sections on introduction, aims, objectives, solution, and impact on the business), a Justification of the Idea section, and an Implementation Plan.
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- Karl Luis Neumann (Autor:in), 2016, Consultancy Report. E-Business Strategy in order to advice the manager and owner of Cranvilles Department Store, München, GRIN Verlag, https://www.grin.com/document/427394
