The mission of THEYNA company is to have a Tunisian infusion tea brand in the market that responds to the different needs of infusion tea consumers nationally and internationally. The company seeks to produce a high-quality infusion tea with natural flavors and to be the leader in Tunisian tea production.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Highlights
- Objectives
- Mission Statement
- Keys to Success
- Description of Business
- Company Ownership/Legal Entity
- Infusion Tea Pre-Market Research
- Location
- Interior
- Product
- Supplier
- Service
- Manufacturing
- Management
- Financial management
- Marketing
- Market Analysis
- Competition
- Pricing
- Advertising and Promotion
- Strategy and Implementation
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The primary objective of this business plan is to present a comprehensive strategy for the establishment and successful operation of THEYNA, a company specializing in the production and distribution of flavored infusion green tea. The plan outlines the company's mission, key success factors, and a detailed roadmap for achieving profitability and market penetration.
- Market Research and Consumer Needs
- Production Process and Supply Chain Management
- Marketing Strategy and Brand Positioning
- Financial Planning and Profitability
- Sustainability and Social Responsibility
Zusammenfassung der Kapitel (Chapter Summaries)
The "Executive Summary" provides a succinct overview of THEYNA's business plan, highlighting key objectives, financial projections, and success factors. This section aims to provide stakeholders with a clear understanding of the company's vision and potential. The "Description of Business" chapter delves into the core aspects of THEYNA's operations, including its legal structure, location, interior design, product specifications, supplier partnerships, service offerings, manufacturing process, management structure, and financial management strategies.
The "Marketing" chapter focuses on the company's approach to market analysis, competitive landscape, pricing strategies, advertising and promotional campaigns, and overall implementation strategy. This chapter outlines the marketing tactics designed to position THEYNA as a leading provider of flavored infusion green tea within the target market.
Schlüsselwörter (Keywords)
The key terms and concepts explored in this business plan include flavored infusion green tea, market research, consumer needs, production process, supply chain management, marketing strategy, brand positioning, financial planning, profitability, sustainability, and social responsibility.
- Quote paper
- Khaoula Zaibi (Author), Asma Moalla (with), 2018, Business Plan Project THEYNA, Munich, GRIN Verlag, https://www.grin.com/document/427452
