Excerpt
Table of Contents
Introduction
Macro Environmental Analysis
Micro Environmental Analysis
McKinsey 7-S Model
Scenario Building and Strategic Recommendations
Summary and Conclusion
References
Excerpt out of 15 pages
- Quote paper
- Leonard Kahungu (Author), 2018, Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken, Munich, GRIN Verlag, https://www.grin.com/document/428634
Publish now - it's free
✕
Excerpt from
15
pages
Comments