Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken


Research Paper (undergraduate), 2018

15 Pages, Grade: 80.00


Excerpt


Table of Contents

Introduction

Macro Environmental Analysis

Micro Environmental Analysis

McKinsey 7-S Model

Scenario Building and Strategic Recommendations

Summary and Conclusion

References

Excerpt out of 15 pages

Details

Title
Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken
Course
LRPM
Grade
80.00
Author
Year
2018
Pages
15
Catalog Number
V428634
ISBN (eBook)
9783668726314
ISBN (Book)
9783668726321
File size
1083 KB
Language
English
Keywords
critical, heineken
Quote paper
Leonard Kahungu (Author), 2018, Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken, Munich, GRIN Verlag, https://www.grin.com/document/428634

Comments

  • No comments yet.
Look inside the ebook
Title: Critical evaluation of the macro and micro environmental factors affecting the brewing industry with a particular focus on Heineken



Upload papers

Your term paper / thesis:

- Publication as eBook and book
- High royalties for the sales
- Completely free - with ISBN
- It only takes five minutes
- Every paper finds readers

Publish now - it's free