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Marketing Communications. Ways and Possibilities of Integrated Marketing


Term Paper, 2018

23 Pages, Grade: 1.2


Excerpt


Contents

Introduction

What is Integrated Marketing?

Integrated Marketing Communications Mix in Retailing
Defining Above and Below the Line Marketing
What are ATL and BTL Activities

Communications Methods Used in Retail
Price
Assortment
Company Image

Traditional Methods of Marketing Communications
Television
Programme Sponsorship
Radio
Press and Magazines
Outdoor Advertising
Personal Selling and Live Advertising

Digital Marketing – New Media
Retailer Websites
Search Engine Optimization (SEO) and Paid Online Advertising Banners
Social Media Marketing (SMM)
Email Marketing
Mobile Marketing

Conclusion

References

Excerpt out of 23 pages

Details

Title
Marketing Communications. Ways and Possibilities of Integrated Marketing
College
Dublin Institute of Technology
Grade
1.2
Author
Year
2018
Pages
23
Catalog Number
V428665
ISBN (eBook)
9783668746336
ISBN (Book)
9783668746343
File size
1097 KB
Language
English
Keywords
marketing, communications, ways, possibilities, integrated
Quote paper
Derek McCloskey (Author), 2018, Marketing Communications. Ways and Possibilities of Integrated Marketing, Munich, GRIN Verlag, https://www.grin.com/document/428665

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