This presentation deals with the concept of a start-up group buying website, ready to be established in London, UK, in January 2017. The start-up offers massages in a variety of styles and plans on entering strategic partnerships with hotels, spas, etc. Covered are the general and specific concept, the strategic and marketing plan, as well as cost and budget considerations.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Strategic Plan
- Mission
- Vision
- Unique Selling Proposition (USP)
- Competitive Advantages
- Marketing Plan
- Market analysis
- Industry analysis
- Connected industry participants
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This business plan outlines the concept, strategy, and marketing plan for "Best London Massage," a group buying website focused on offering discounted massage deals in London. The site aims to connect consumers with high-quality massage services at hotels and spas while generating revenue through a commission on each voucher purchase.
- Building a successful group buying platform in the London massage market
- Establishing strategic partnerships with hotels, spas, and other relevant businesses
- Leveraging the popularity of group buying models to attract both consumers and service providers
- Generating revenue through a commission-based model on voucher purchases
- Creating a user-friendly and accessible platform that offers a variety of massage options and pricing
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: This chapter provides a comprehensive overview of the business concept and objectives of "Best London Massage." It highlights the target market, revenue model, and strategic partnerships that are crucial to the platform's success.
- Strategic Plan: This chapter outlines the mission, vision, unique selling proposition, and competitive advantages of "Best London Massage." It details the key differentiators that set the platform apart from competitors and emphasizes its commitment to offering high-quality massage services at competitive prices.
- Marketing Plan: This chapter delves into the market analysis, industry analysis, and strategic partnerships of "Best London Massage." It explores the competitive landscape of the UK group buying market and identifies key competitors and industry participants. The chapter also outlines the platform's target audience, marketing strategy, and potential revenue streams.
Schlüsselwörter (Keywords)
This business plan focuses on key concepts like group buying, online marketplace, massage services, strategic partnerships, revenue model, market analysis, and competitive landscape within the context of the London massage market.
- Citation du texte
- Silvia Stamenova (Auteur), 2018, Start-up Group Buying Website. Considerations of a Business Venture, Munich, GRIN Verlag, https://www.grin.com/document/429220
