Abstract or Introduction
This paper is aimed to study how memes have immensely evolved from the time this word was introduced by Dawkins in 1976 to the modern times. The basic essence of this evolution is based upon our increasing use of the internet that has greatly transformed our understanding of memes. Additionally, the widespread use of these internet memes has influenced sectors like marketing, politics and the civil society; in a way no one could have ever imagined. Hence, a distinct discipline in order to study memes and their role in shaping social, political and economic aspects, called Memetics, is achieving due development.
- Quote paper
- Mohammad Ahmed Hotiana (Author), 2018, Evolution of memes. From Dawkins to the internet, Munich, GRIN Verlag, https://www.grin.com/document/429658