This paper discusses the development of HR Marketing and how Organisations have recruited, engaged and retained their employees.
The analyses of various HR Marketing Tools will give the reader an understanding of the different marketing methods companies can use to recruit employees according to the size, strategy or external factors a company could possibly deal with. Furthermore, the Assignment will highlight the impact of the Global Financial Crisis on organizational structures and Human Resource Management in particular.
Additionally, the reader will be able to examine the evolution of Employer Branding, new method companies use to manage and retain talent. With the use of Southwest Airlines as a successful example of implementing Employer Branding in an internal and external concept, the reader will get a clear image of the impact that employer branding can have to successfully recruit, engage and to retain talent.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Table of Contents
- List of Abbreviations
- List of Figures
- Introduction
- Problem Definition
- Objectives
- Methodology
- Main Part
- Job Advertising and Image Advertising
- Direct Advertising and Word-to-Mouth
- Print Media Advertising
- Digital Advertising
- HR Consultants and Agencies
- Job Fairs and Events
- The importance and key role of employer branding
- The role of employer branding within an international practical perspective
- Conclusion
- ITM
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This paper aims to explore the evolution of HR marketing, from traditional job advertising to the modern concept of employer branding. It examines the impact of the Global Financial Crisis on HR strategies and analyzes various recruitment and retention methods used by organizations. The case study of Southwest Airlines will illustrate the successful implementation of employer branding.
- The evolution of HR marketing strategies
- The impact of the Global Financial Crisis on HR practices
- Various recruitment and retention methods (job advertising, employer branding, etc.)
- The role of employer branding in attracting, engaging, and retaining talent
- A case study of Southwest Airlines' successful employer branding strategy
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction: The introduction sets the stage by highlighting the negative impact of the 2006 Global Financial Crisis on the global economy and its repercussions for businesses. It notes the shift in HR strategies from primarily focusing on talent attraction (job advertising) to a more comprehensive approach incorporating employer branding, driven by the need for careful workforce management amidst economic downturn and increased job losses. The shift from traditional job advertising to employer branding as a response to the crisis is emphasized.
Main Part: This section comprehensively explores various HR marketing tools and methods employed by organizations for recruitment and retention. It examines traditional methods like job advertising, print media, and word-of-mouth, alongside newer digital strategies and the engagement of external resources such as HR consultants and job fairs. The chapter likely details the strengths and weaknesses of each method, considering factors such as company size, strategy, and external market conditions. It analyzes how different tools can be used to attract and retain talent in various contexts.
The importance and key role of employer branding: This chapter delves into the significance of employer branding as a crucial element of HR strategy. It explores the concept of employer branding from an international perspective, analyzing its role in attracting, engaging, and retaining talent globally. It likely discusses the advantages of a strong employer brand and how it contributes to a company's overall success. This chapter likely includes practical applications and examples to illustrate successful employer branding strategies.
Schlüsselwörter (Keywords)
HR Marketing, Employer Branding, Recruitment, Retention, Job Advertising, Global Financial Crisis, Employee Engagement, Talent Management, Southwest Airlines, HR Strategies, Digital Advertising, Word-of-Mouth Marketing.
Frequently Asked Questions: A Comprehensive Language Preview
What is the main topic of this document?
This document provides a comprehensive preview of a paper exploring the evolution of HR marketing, from traditional job advertising to the modern concept of employer branding. It examines the impact of the Global Financial Crisis on HR strategies and analyzes various recruitment and retention methods. A case study of Southwest Airlines illustrates successful employer branding implementation.
What topics are covered in the Table of Contents?
The table of contents includes an executive summary, list of abbreviations, list of figures, introduction, problem definition, objectives, methodology, a main part detailing various advertising and recruitment methods (job advertising, word-of-mouth, print and digital advertising, HR consultants, job fairs), the importance of employer branding (including an international perspective), conclusion, and an ITM section (meaning not specified).
What are the key objectives and themes explored in the paper?
The paper aims to analyze the evolution of HR marketing strategies, the impact of the Global Financial Crisis on HR practices, various recruitment and retention methods, the role of employer branding in attracting and retaining talent, and a case study of Southwest Airlines' successful employer branding strategy.
What are the chapter summaries?
The introduction highlights the impact of the 2006 Global Financial Crisis and the shift from talent attraction to a more comprehensive approach incorporating employer branding. The main part explores various HR marketing tools and methods for recruitment and retention, comparing traditional and modern techniques. The chapter on employer branding delves into its significance and international perspective, showcasing its role in attracting, engaging, and retaining talent globally.
What keywords are associated with this paper?
Keywords include HR Marketing, Employer Branding, Recruitment, Retention, Job Advertising, Global Financial Crisis, Employee Engagement, Talent Management, Southwest Airlines, HR Strategies, Digital Advertising, and Word-of-Mouth Marketing.
What methodologies are used in the paper (as far as can be inferred from the preview)?
While the specific methodology isn't detailed, the preview suggests a combination of literature review, analysis of various HR marketing techniques, and a case study of Southwest Airlines to illustrate successful employer branding.
What is the significance of the Southwest Airlines case study?
The Southwest Airlines case study likely serves as an example of successful employer branding implementation, illustrating how a strong employer brand can contribute to a company's success in attracting and retaining talent.
What is the impact of the Global Financial Crisis discussed in the paper?
The paper explores how the Global Financial Crisis influenced a shift in HR strategies, moving from a primary focus on job advertising to a more comprehensive approach incorporating employer branding in response to economic downturn and increased job losses.
What is the difference between traditional job advertising and employer branding as presented in this preview?
The preview contrasts traditional job advertising, focusing solely on attracting candidates, with employer branding, which encompasses a broader strategy to attract, engage, and retain talent by cultivating a positive company image and culture.
- Arbeit zitieren
- Anonym (Autor:in), 2016, HR Marketing. From Job Advertising to Employer Branding, München, GRIN Verlag, https://www.grin.com/document/429693
