Starbucks is the biggest coffee and fast food company in the world. The organisation has outlets in various location in the worlds. With the ever-changing coffee market, this marketing plan is designed to propel Starbucks into the realisation of its missions and objectives. The main aim of this market plan is to ensure that our product gluten-free sandwiches are the most sort after sandwiching in the world and our brand is considered to be the best. To realise this objective, Starbucks has to ensure that it continues to grow by opening more outlets and improving the quality and taste of the gluten sandwich.
Table of Contents
- Introduction to the Company
- Mission Statement
- Market over view
- Competitors
- Close competitors
- Strong Vs weak
- Swot Analysis for Starbucks' gluten sandwich
- Strengths for Starbucks' gluten sandwich
- Weakness for Starbucks' gluten sandwich
- Opportunities for Starbucks' gluten sandwich
- Threats for Starbucks' gluten sandwich
- Customer analysis
- Target Market & Consumer Profile
- Marketing Mix
- Product Strategy
- Place
- Price
- People Strategy
- Monitoring Activities
Objectives and Key Themes
This marketing plan aims to establish Starbucks' gluten-free sandwiches as the most sought-after in the world, solidifying the brand's position as the best. This objective is achieved through expanding the company's presence by opening new outlets and continuously improving the quality and taste of its gluten-free sandwich.
- Market dominance and brand leadership
- Product innovation and quality improvement
- Expansion and market share growth
- Competitive analysis and differentiation
- Customer satisfaction and loyalty
Chapter Summaries
The document provides an overview of Starbucks' company profile, including its mission statement, market analysis, and SWOT analysis for its gluten-free sandwich. The report also examines the target market and consumer profile, and outlines the company's marketing mix strategy.
Keywords
The core keywords in this marketing plan are: Starbucks, gluten-free sandwich, market dominance, product innovation, expansion, competitive analysis, customer satisfaction, and marketing mix.
- Quote paper
- Business Administrator Mutinda Jackson (Author), 2017, Starbucks Market Plan, Munich, GRIN Verlag, https://www.grin.com/document/430934
