This work is divided into different parts. The first part shows the theoretical background and introduces the concept of Porter’s five forces. Therefore the section starts with the objective and field of application of the model followed by the description of the five individual forces. In the section of the business case the concept is applied to the German long distance bus market in order to get a comprehensive picture of the industry situation, risks and opportunities. The last section will complete the entire work by doing a summary, limiting the research and will giving recommendation for further research.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Problem definition
- Objective
- Structure and methodology
- Market analysis by Porter's five forces
- Objective and field of application
- Description
- Threat of new entrants
- Level of rivalry among existing competitors
- Threat of substitutes
- Bargaining power of suppliers
- Bargaining power of customers
- Business case: German long distance bus market
- Procedure
- Results
- Threat of new entrants
- Level of rivalry among existing competitors
- Threat of Substitutes
- Bargaining power of suppliers
- Bargaining power of customers
- Conclusion
- Summary
- Further Research
- Limitation of the research
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This study utilizes Porter's Five Forces framework to analyze the German long-distance bus market. The analysis focuses on understanding the competitive landscape and key factors influencing the market dynamics. The goal is to identify strengths, weaknesses, opportunities, and threats for players within this sector.
- The impact of market liberalization on the long-distance bus market.
- The competitive landscape and forces influencing the market.
- The bargaining power of suppliers and customers.
- The threat of new entrants and substitutes.
- The level of rivalry among existing competitors.
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction establishes the context of the German long-distance bus market, highlighting the significant shift brought about by the liberalization of the remote bus market. The study emphasizes the market's growth trajectory, particularly in passenger numbers, and the rise of competition from remote buses against traditional transport modes such as cars, trains, and budget airlines.
The second chapter dives into the application of Porter's Five Forces framework to analyze the German long-distance bus market. It outlines the framework's objectives and its relevance to the study's focus. The chapter delves into a comprehensive analysis of each of the five forces: the threat of new entrants, the level of rivalry among existing competitors, the threat of substitutes, the bargaining power of suppliers, and the bargaining power of customers.
The third chapter delves deeper into the German long-distance bus market by providing a business case analysis. It outlines the procedure followed for the analysis and presents detailed results for each of the five forces, offering insights into the specific dynamics of the market. This chapter provides a more detailed understanding of the forces identified in the previous chapter.
Schlüsselwörter (Keywords)
This study focuses on the German long-distance bus market, using Porter's Five Forces framework to analyze the competitive landscape and market dynamics. Key terms and concepts include market liberalization, competitive rivalry, bargaining power, threat of new entrants, threat of substitutes, and remote bus market.
- Citation du texte
- Master of Business Administration (MBA) Martin Pruschkowski (Auteur), 2015, Analysis of the German Long Distance Bus Market by Porter´s Five Forces, Munich, GRIN Verlag, https://www.grin.com/document/432962
