The BCG Matrix and its Support of Management Decision Making


Term Paper, 2015

23 Pages


Excerpt


Table of Contents

List of Abbreviations

List of Tables

List of Figures

1 Introduction
1.1 Problem definition
1.2 Research question
1.3 Structure and methodology

2 The BCG Matrix
2.1 History
2.2 Objective and application
2.3 Description of the BCG Matrix

3 TopSim General Management II
3.1 Overview about the game
3.2 Game flow
3.3 Introduction of COPYFIX Inc. - Company
3.4 Decisions and simulation
3.5 Application of the BCG model to the simulation

4 Conclusion
4.1 Summary
4.2 Answering the research question

Publication bibliography

Excerpt out of 23 pages

Details

Title
The BCG Matrix and its Support of Management Decision Making
College
University of applied sciences, Nürnberg
Author
Year
2015
Pages
23
Catalog Number
V432963
ISBN (eBook)
9783668751705
ISBN (Book)
9783668751712
File size
657 KB
Language
English
Keywords
Topsim, BCG Matrix, Management, entscheidungen
Quote paper
Master of Business Administration (MBA) Martin Pruschkowski (Author), 2015, The BCG Matrix and its Support of Management Decision Making, Munich, GRIN Verlag, https://www.grin.com/document/432963

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