Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption

Learnings from the success of the M&Ms characters


Project Report, 2016

24 Pages, Grade: 5.50


Excerpt


Table of Contents

Introduction

Literature review-Gap Identification (12 to 20 articles)

Research problem
Research objectives
Research questions

Methodology Description and Justification

Draft of Data collection Questioning Routes

Questionnaire design

In-depth interview questions design

A timetable of the Dissertation’s Completion Plan

Reference list

Excerpt out of 24 pages

Details

Title
Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption
Subtitle
Learnings from the success of the M&Ms characters
College
Anglia Ruskin University
Grade
5.50
Author
Year
2016
Pages
24
Catalog Number
V437341
ISBN (eBook)
9783668798175
ISBN (Book)
9783668798182
Language
English
Notes
This is the report preceding my diploma thesis, also published on Grin
Keywords
brand characters, emotional connection, brand loyalty, consumers, immediate product consumption, success, learning, M&Ms characters
Quote paper
Silviya Stamenova (Author), 2016, Using brand characters online to build an emotional connection with consumers and brand loyalty beyond immediate product consumption, Munich, GRIN Verlag, https://www.grin.com/document/437341

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