Founded in the year 2016, Levana Firm has become one of the vastly highly praised firms engaged in manufacturing as well as in wholesaling large variety of Lemon Grass Green Tea, Lemon Grass, Instant Tea and even Lemon Grass Ice Tea. Subtly, these are pure, refreshing, healthy and hygienically processed by this company. Researchers have observed that post manufacturing this entire range is mainly checked on various quality parameters so as to ensure its bona fide quality. Essentially, according to the company’s top management, this entire range is safely packed in an air tight packaging. Moreover, under a strict supervision of the company’s mentor, Mr. Pratik Vyas who is the firm proprietor, the organization has successfully gained huge expertise as well as knowledge of efficiently dealing with the demands of their highly esteemed customers.
Consequently, this report will provide an assessment of firm’s market entry strategy, as well as the organizational design, operational strategy, staffing policy, organizational design and structure, an estimated financial requirement that will help to provide an overview of operating in the new market – Shanghai for Famous Amos.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- About Levana Tea
- Entry Strategy
- Direct Exporting
- Licensing
- Franchising
- Rejected entry mode
- Internal Strengths and Weaknesses
- Strengths
- Weakness
- Overcoming weakness
- Operational Strategy and Theory
- Organizational Design
- Expansion Scope
- Financial Capital Considerations
- Staffing Policy
- Ethnocentric Staffing Policy
- Polycentric Staffing Policy
- Geocentric Staffing Policy
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report analyzes Levana Tea's market entry strategy for expanding into Shanghai. It examines the company's internal strengths and weaknesses, outlining its operational strategy, organizational design, staffing policy, and estimated financial requirements for successful market entry.
- Market Entry Strategy
- Internal Strengths and Weaknesses
- Organizational Design and Structure
- Operational Strategy and Theory
- Staffing Policy
Zusammenfassung der Kapitel (Chapter Summaries)
The introduction provides a brief overview of Levana Tea, its core business, and the purpose of this report. Chapter 2 delves into the company's background, highlighting its product offerings and success in Singapore. Chapter 3 examines different market entry strategies, focusing on direct exporting, licensing, and franchising. Levana Tea's chosen strategies and their rationale are explained in detail. The rejected entry modes, along with the reasons for their rejection, are discussed in Chapter 4. Chapter 5 delves into a SWOT analysis, exploring the company's internal strengths and weaknesses.
Schlüsselwörter (Keywords)
This report primarily focuses on market entry strategy, operational strategy, organizational design, staffing policy, and financial considerations for Levana Tea's expansion into Shanghai. Key themes include direct exporting, licensing, franchising, internal strengths, weaknesses, and overcoming weaknesses.
- Quote paper
- Dr. Mutinda Jackson (Author), 2017, LeVana Tea Company. An overview of operating in the new market Shanghai for Famous Amos, Munich, GRIN Verlag, https://www.grin.com/document/437928
