The contribution of segmentation, profiling and targeting to the successful marketing of Coffee-Mate in Great Britain

Case Study


Term Paper, 2017

12 Pages, Grade: 1,3

Anonymous


Excerpt


Table of Contents

1 Introduction

2 Coffee-Mate Profile

3 Segmentation, Targeting and Profiling

4 Coffee-Mate's Potential Segments and their Evaluation

5 Conclusion

References

Excerpt out of 12 pages

Details

Title
The contribution of segmentation, profiling and targeting to the successful marketing of Coffee-Mate in Great Britain
Subtitle
Case Study
College
Dr. Buhmann Schule gemeinnützige GmbH
Grade
1,3
Year
2017
Pages
12
Catalog Number
V438046
ISBN (eBook)
9783668782549
ISBN (Book)
9783668782556
Language
English
Keywords
Marketing Coffee-Mate Case Study Segmentation Profiling Targeting
Quote paper
Anonymous, 2017, The contribution of segmentation, profiling and targeting to the successful marketing of Coffee-Mate in Great Britain, Munich, GRIN Verlag, https://www.grin.com/document/438046

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