Grin logo
en de es fr
Shop
GRIN Website
Publish your texts - enjoy our full service for authors
Go to shop › Psychology - Work, Business, Organisation

Why do people buy organic? An analysis of the attitudes and intentions toward organic food

Title: Why do people buy organic? An analysis of the attitudes and intentions toward organic food

Master's Thesis , 2015 , 57 Pages , Grade: 1,0

Autor:in: Regina Schneider (Author)

Psychology - Work, Business, Organisation
Excerpt & Details   Look inside the ebook
Summary Excerpt Details

This dissertation seeks to analyze the relation between attitudes, purchase intentions and organic food purchase. On the basis of results from a survey conducted with a German sample, it is found that women buy more organic food than men. By analyzing participants’ attitudes, the study reveals that women value satisfaction they get from organic food the most and sensory appeal the least. Indifference toward organic food is rated high and price seems to not to be a barrier. A factor analysis and a subsequent correlation analysis reveal that attitudes, purchase intentions and purchase behavior are intercorrelated. Economic implications and future research are discussed.

Excerpt


Inhaltsverzeichnis (Table of Contents)

  • Introduction
  • Relevance
  • Literature Review
  • Methodology
  • Results
  • Limitations and Future Research
  • Conclusion
  • References
  • Appendix A
  • Appendix B
  • Appendix C

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This dissertation investigates the motivations and barriers associated with purchasing organic food. It aims to understand the relationship between attitudes, purchase intentions, and actual purchase behavior towards organic food. The research utilizes data from a survey conducted with a German sample to explore these relationships.

  • Motivations and barriers related to organic food purchase
  • Relationship between attitudes, purchase intentions, and purchase behavior
  • Gender differences in organic food purchase
  • Influence of factors such as price, availability, and image on purchase intentions
  • Analysis of the mediating role of purchase intention between attitude and purchase behavior

Zusammenfassung der Kapitel (Chapter Summaries)

  • Introduction: Introduces the topic of organic food consumption and outlines the dissertation's objectives and research questions.
  • Relevance: Discusses the relevance and significance of understanding consumer behavior towards organic food.
  • Literature Review: Summarizes existing research on motivations, barriers, attitudes, and purchase behavior related to organic food.
  • Methodology: Details the research design, data collection methods, and analytical techniques employed in the study.
  • Results: Presents the key findings of the survey, including descriptive statistics, correlations, and hypothesis tests.

Schlüsselwörter (Keywords)

This dissertation focuses on the motivations and barriers surrounding organic food purchase, examining consumer attitudes, intentions, and actual behavior. Key terms include organic food, purchase behavior, motivations, barriers, attitudes, intentions, gender differences, price, availability, image, mediation hypothesis, and consumer research.

Excerpt out of 57 pages  - scroll top

Details

Title
Why do people buy organic? An analysis of the attitudes and intentions toward organic food
College
Université Paris 1 Panthéon-Sorbonne  (Paris School of Economics)
Course
Sustainability Economics
Grade
1,0
Author
Regina Schneider (Author)
Publication Year
2015
Pages
57
Catalog Number
V438058
ISBN (eBook)
9783668818385
ISBN (Book)
9783668818392
Language
English
Tags
organic food organic consumption organic food purchase purchase intention attitude Biokonsum Biolebensmittel Kaufintention Einstellung
Product Safety
GRIN Publishing GmbH
Quote paper
Regina Schneider (Author), 2015, Why do people buy organic? An analysis of the attitudes and intentions toward organic food, Munich, GRIN Verlag, https://www.grin.com/document/438058
Look inside the ebook
  • Depending on your browser, you might see this message in place of the failed image.
  • https://cdn.openpublishing.com/images/brand/1/preview_popup_advertising.jpg
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
  • Depending on your browser, you might see this message in place of the failed image.
Excerpt from  57  pages
Grin logo
  • Grin.com
  • Payment & Shipping
  • Contact
  • Privacy
  • Terms
  • Imprint