This dissertation seeks to analyze the relation between attitudes, purchase intentions and organic food purchase. On the basis of results from a survey conducted with a German sample, it is found that women buy more organic food than men. By analyzing participants’ attitudes, the study reveals that women value satisfaction they get from organic food the most and sensory appeal the least. Indifference toward organic food is rated high and price seems to not to be a barrier. A factor analysis and a subsequent correlation analysis reveal that attitudes, purchase intentions and purchase behavior are intercorrelated. Economic implications and future research are discussed.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Relevance
- Literature Review
- Methodology
- Results
- Limitations and Future Research
- Conclusion
- References
- Appendix A
- Appendix B
- Appendix C
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This dissertation investigates the motivations and barriers associated with purchasing organic food. It aims to understand the relationship between attitudes, purchase intentions, and actual purchase behavior towards organic food. The research utilizes data from a survey conducted with a German sample to explore these relationships.
- Motivations and barriers related to organic food purchase
- Relationship between attitudes, purchase intentions, and purchase behavior
- Gender differences in organic food purchase
- Influence of factors such as price, availability, and image on purchase intentions
- Analysis of the mediating role of purchase intention between attitude and purchase behavior
Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: Introduces the topic of organic food consumption and outlines the dissertation's objectives and research questions.
- Relevance: Discusses the relevance and significance of understanding consumer behavior towards organic food.
- Literature Review: Summarizes existing research on motivations, barriers, attitudes, and purchase behavior related to organic food.
- Methodology: Details the research design, data collection methods, and analytical techniques employed in the study.
- Results: Presents the key findings of the survey, including descriptive statistics, correlations, and hypothesis tests.
Schlüsselwörter (Keywords)
This dissertation focuses on the motivations and barriers surrounding organic food purchase, examining consumer attitudes, intentions, and actual behavior. Key terms include organic food, purchase behavior, motivations, barriers, attitudes, intentions, gender differences, price, availability, image, mediation hypothesis, and consumer research.
Frequently Asked Questions
Why do people choose to buy organic food?
Motivations include personal health, environmental concerns, and the satisfaction derived from consuming high-quality products.
Are there gender differences in organic food consumption?
Yes, research indicates that women tend to buy more organic food than men and value the satisfaction it provides more highly.
Is price a major barrier for organic food buyers?
According to this study's German sample, price seems not to be a significant barrier for those already intending to buy organic.
What is the relationship between attitude and purchase behavior?
Attitudes strongly influence purchase intentions, which in turn act as a mediator for the actual purchase behavior.
What factors were analyzed in the study's survey?
The survey analyzed attitudes toward health, sensory appeal, price, availability, and social image related to organic food.
- Quote paper
- Regina Schneider (Author), 2015, Why do people buy organic? An analysis of the attitudes and intentions toward organic food, Munich, GRIN Verlag, https://www.grin.com/document/438058
