The Social Networks’ Opportunities for Companies

Term Paper , 2015 , 9 Pages , Grade: 1,3

Business economics - Offline Marketing and Online Marketing

Inhalt dieser Arbeit sind soziale Netzwerke/Social Media und wie Unternehmen diese nutzen können (z.B. neue Produkte bewerben, Kundenkontakt, Mitarbeiterrekrutierung, Informationen über das Unternehmen geben). Zuletzt gibt es einen Überblick über die Chancen und Risiken im Social Media Marketing.

Inhaltsverzeichnis (Table of Contents)

• 1 Introduction: Another mental World - Social Networks
• 2 Why should I use Social Networks for my Company?
• 2.1 Employment Opportunities
• 2.2 Promoting New Products
• 2.3 Having Contact with Customers
• 2.4 Saving Costs
• 2.5 Giving Information about your Company
• 3 Survey: Social Media Risks and Rewards
• 4 Conclusion

Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)

This document aims to analyze the benefits and opportunities offered by social networks for businesses. It explores how social media can be leveraged for various aspects of a company's operations, ranging from recruitment and product promotion to customer engagement and cost savings.

• The importance of social media marketing in today's digital age
• The potential of social networks for companies in various areas
• The advantages and disadvantages of social media presence for businesses
• The significance of social media for customer interaction and feedback
• Cost-effectiveness of social media marketing compared to traditional methods

Zusammenfassung der Kapitel (Chapter Summaries)

• 1 Introduction: Another mental World - Social Networks: This chapter introduces the concept of social networks as a significant aspect of today's digital landscape. It emphasizes the shift towards online communication and the importance of reaching target audiences in this "electronic world". The chapter also defines social networks and highlights their key characteristics, such as user-generated content and the rapid sharing of information.
• 2 Why should I use Social Networks for my Company?: This chapter delves into the various opportunities that social networks offer to companies. It explores how businesses can leverage social media platforms for recruitment, promoting new products, engaging with customers, and reducing marketing costs. The chapter provides specific examples and outlines the potential benefits of each approach.
• 2.1 Employment Opportunities: This section focuses on the advantages of using social networks for recruitment. It highlights the reach of social media compared to traditional methods, the ability to target specific audiences, and the potential for faster communication with prospective candidates. The chapter also discusses the value of social media profiles in providing insights into company culture and attracting innovative talent.
• 2.2 Promoting New Products: This section explores the use of social media for product promotion. It emphasizes the reach and speed of communication through social networks, the potential for viral marketing through user-generated content, and the power of social influence in driving product adoption. The chapter also discusses the importance of engaging with customers and building trust through online interactions.
• 2.3 Having Contact with Customers: This section emphasizes the value of social media for customer interaction. It highlights the opportunity for businesses to receive honest feedback, understand customer preferences, and build stronger relationships through online engagement. The chapter also discusses the importance of managing negative feedback and using social media for customer support.
• 2.4 Saving Costs: This section focuses on the cost-effectiveness of social media marketing. It highlights the potential for organic reach and viral marketing, reducing reliance on paid advertising. The chapter also discusses the relatively low resource requirements compared to traditional marketing channels, making social media an attractive option for businesses with limited budgets.

Schlüsselwörter (Keywords)

The key focus topics of this document are social media marketing, digital strategy, company communication, customer engagement, online reputation management, recruitment, product promotion, cost-effectiveness, and the benefits of social networks for various business functions.

• College: Fresenius University of Applied Sciences Köln
• Grade: 1,3
• Author: Anonym (Author)
• Publication Year: 2015
• Pages: 9
• Catalog Number: V439382
• ISBN (eBook): 9783668791404
• ISBN (Book): 9783668791411
• Language: English
• Tags: Social Networks, Business Writing, Academic Writing, Social Media Marketing, Social Media, Social Media Risks, Social Media Rewards, Rewards, Risks, Facebook, LinkedIn, Xing, YouTube, Twitter, Use Social Media