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Social Media in a B2B Context

Name: Social Media in a B2B Context
Price: 18.95 EUR
Availability: InStock
Author: Vassilia Adamantidou
ISBN: 978-3-668-79151-0

Bachelor Thesis, 2017

35 Pages, Grade: 1,7

Vassilia Adamantidou (Author)

Excerpt

Table of Contents

List of Figures

1. Introduction

2. Conceptual Background
2.1. Definition of Web 2.0 and Social Media
2.2. Different Types of Social Media
2.3. Definition and Characteristics of B2B Markets

3. Factors Affecting Social Media Adoption by B2B Firms
3.1. Social Media Related Factors
3.2. Personal Factors/User Characteristics
3.3. Organizational/Situational Factors

4. Social Media Usage in B2B Markets
4.1. Innovation Process
4.2. Collaboration and Communication
4.3. Marketing
4.4. Sales

5. Social Media Outcomes for B2B Firms

6. Discussion

7. Conclusion
7.1. Managerial Implication
7.2. Future Research

Reference List

Excerpt out of 35 pages

Details

Title: Social Media in a B2B Context
College: University of Cologne (Wirtschaftswissenschaftliche Fakultät)
Course: Marketing
Grade: 1,7
Author: Vassilia Adamantidou (Author)
Year: 2017
Pages: 35
Catalog Number: V439389
ISBN (eBook): 9783668791503
ISBN (Book): 9783668791510
Language: English
Keywords: Social Media, Marketing, B2B, Social Media Adoption, Social Media Outcomes, Innovation, Sales, B2B Context, Social, Media, Adoption, Outcomes, Business-to-Business, web 2.0, collaboration, communication, user characteristics, personal factors, situational factors