It has been stated that the field of strategic management is fragmented and lacks consistency and identity. This skepticism, however, lies in the paradoxical contradiction of the discipline. However, what caused this paradox? For some scholars on the impact that strategic management exercise on the organization, or on the way in which certain managers apply the principles in it. Relationship to this discipline, however, is extremely polarized and controversial. On the one hand, it is celebrated as a virtue of capitalism as an accelerator of the market economy and as a factor to enhance consumer welfare. On the other hand, it is being criticized for a number of flaws, which include: promoting and imposing erroneous strategies, manipulation, lack of ethics, and so on.
But whatever points of view to consider, I should say that without it organization as Spengler & Fürst cannot function; namely, without strategic management, the current position of the company would not be real.
Inhaltsverzeichnis (Table of Contents)
- Introduction of the company
- Determination of the factors (external and internal) that will be analyzed
- Applying the PEST method for external environment analysis
- Political
- Economic
- Social
- Technology
- Application of the SWOT method for the organization
- Strengths
- Weaknesses
- Opportunities
- Threats
- Defining guidelines for organizational development in the functional areas - production (product), marketing (market), finance and human resources in SPENGLER & FÜRST GMBH & CO KG
- Choosing an appropriate strategy for the development or operation of the organization
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This research paper analyzes the external and internal environment of SPENGLER & FÜRST GMBH & CO KG, a German weaving company, to identify key factors influencing its strategic direction and development. The paper employs the PEST and SWOT methods to assess the company's strengths, weaknesses, opportunities, and threats within the broader political, economic, social, technological, and environmental context.- Analyzing the external environment of SPENGLER & FÜRST GMBH & CO KG through the PEST framework.
- Evaluating the internal environment of the company using the SWOT method.
- Identifying key factors influencing the company's strategic direction and development.
- Exploring opportunities for organizational development in various functional areas.
- Recommending appropriate strategies for the company's future growth and operation.
Zusammenfassung der Kapitel (Chapter Summaries)
Introduction of the company
This chapter provides an overview of SPENGLER & FÜRST GMBH & CO KG, highlighting its core activities, including the production of filament and fiber yarn fabrics for various industries. It emphasizes the company's commitment to quality and customer satisfaction.Determination of the factors (external and internal) that will be analyzed
This chapter outlines the scope of the research, focusing on the analysis of micro and macro environmental factors. It specifies that the research will use the PEST framework to assess the political, economic, social, technological, and environmental aspects of the external environment. Additionally, the SWOT method will be used to analyze the company's internal strengths, weaknesses, opportunities, and threats.Applying the PEST method for external environment analysis
This chapter delves into the application of the PEST method, examining the political, economic, social, and technological aspects of the external environment. It analyzes the favorable business climate in Germany, the positive economic indicators for the textile industry, the social trends influencing customer behavior, and the impact of technological advancements on the company's operations.Application of the SWOT method for the organization
This chapter applies the SWOT framework to analyze the internal environment of SPENGLER & FÜRST GMBH & CO KG. It identifies the company's strengths, such as its defined competence, strong competitive abilities, good reputation, and proven competitive advantages. It also explores weaknesses, including potential inefficiencies during peak hours, lack of staff motivation, and limitations in owner-style management. Opportunities and threats are also discussed, providing insights into the company's potential for growth and the challenges it faces.- Quote paper
- Kostadin Ruychev (Author), 2018, Application of PEST and SWOT methods in internal and external environment analysis and strategic direction for organization development in the case of SPENGLER & FÜRST GMBH & CO KG, Munich, GRIN Verlag, https://www.grin.com/document/439449
