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Critical Analysis of McDonald’s Internationalisation Process. Competitors, Challenges, International Markets

Name: Critical Analysis of McDonald’s Internationalisation Process. Competitors, Challenges, International Markets
Price: 17.95 EUR
Availability: InStock
Author: Daniel Germar
ISBN: 978-3-668-85599-1

Term Paper, 2018

15 Pages, Grade: 1,3

Daniel Germar (Author)

Excerpt

Table of content

1 Internationalisation of McDonald’s
1.1 Company Profile
1.2 News-related influences and major competitors

2 Cultural challenges
2.1 Key external drivers in the I/R Framework
2.2 Classification into a corporate culture typology

3 Critical Evaluation and strategic obstacles
3.1 Market selection and entry mode
3.2 Timing and allocation
3.3 IMGT classification

4 Conclusion

Bibliography

Excerpt out of 15 pages

Details

Title: Critical Analysis of McDonald’s Internationalisation Process. Competitors, Challenges, International Markets
College: University of Applied Sciences Köln RFH
Grade: 1,3
Author: Daniel Germar (Author)
Year: 2018
Pages: 15
Catalog Number: V444526
ISBN (eBook): 9783668855984
ISBN (Book): 9783668855991
Language: English
Keywords: McDonald's Internationalisation, company profile, fast food, McDonalds, international management, english, market China and India, product adaption or differentiation

Quote paper: Daniel Germar (Author), 2018, Critical Analysis of McDonald’s Internationalisation Process. Competitors, Challenges, International Markets, Munich, GRIN Verlag, https://www.grin.com/document/444526

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