Prospects for growth and issues in marketing of Health Insurance in India


Presentation slides, 2018

6 Pages


Abstract or Introduction

Health Insurance market in India has become the fastest growing segment in non –life insurance sector in India. The health insurance business in India saw a 24% growth in FY 17 with a premium of INR 30,765 Cr and a market share of 24%. It has been the fastest growing market segment registering a CAGR of 23% for the past 10 years. Health Insurance Industry is in a nascent stage with 25% of population under its coverage. There exists a huge potential for growth and penetration of Health Insurance to a large population. Going forward in the future there are both opportunities and obstacles in marketing and distribution of Health insurance products in India. This paper attempts to uncover the prospects of successful marketing of such products from the standpoint of Insurance marketers and look at issues of impeding the growth of health insurance market in India.

Details

Title
Prospects for growth and issues in marketing of Health Insurance in India
College
Manipal University
Author
Year
2018
Pages
6
Catalog Number
V446074
ISBN (eBook)
9783668823631
Language
English
Notes
International Conference on Commerce and Pharma Management,27th , September ,2018, Manipal,Karnataka, India.Organized by Department of Commerce and Department of Pharmacy Management, MAHE, Manipal, In association with Manipal International University, Malaysia & Deakin University, Australia
Tags
Challenges, Drivers, General Insurance, Health Insurance, Opportunities, India, A, Growth, Trends, Future
Quote paper
Manoj Pareek (Author), 2018, Prospects for growth and issues in marketing of Health Insurance in India, Munich, GRIN Verlag, https://www.grin.com/document/446074

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