Now a day, the internet as a new communication media, offers great opportunities and possibilities to companies. With the help of e-business solutions, the companies are able to reach a lot of potential new customers at once, because of worldwide upcoming popularity of this media. The point of sale becomes a virtual character and is no more fixed to local positions. Moreover, the internet provides the companies the possibility to offer and to sell its products at the same time without any media breaks. This leads to a reduced time to market situation, and an increased velocity to enter new foreign markets over a huge distance. The global expansion can take place without the need for high investment and reduces the operating-risk for companies. An internet shop solution makes it now possible for all actors, existing in a commercial chain, to offer and to sell products. The original equipment manufacture himself also has the chance to meet his customers direct. In the past, this was only feasible for the intermediators in the traditional supply chains. It seems that the internet is an easy way for companies to generate fast profit without any efforts. That is why IT represents a new factor of production for all enterprises. The question is only “How the companies benefit from the IT advantages in combination with their existing operating infrastructure?” It is not only enough to have a domain name for the web shop. In the background you need a good infrastructure and a suitable concept so the question is allowed to ask - what do you have to consider more than only being online, when entering a foreign market with an e-business solution? The aim of the document is to give a brief overview about important facts, which have to be considered when a company wants to launch an e-business solution. It contains a virtual example of a Brazil fashion company called COLEÇÃO BRAZIL. It represents the frame to explain the content. The entry strategy of COLEÇÃO BRAZIL consists of a conducted market research, general recommendations about selling products abroad, the web page development and a description of the physical distribution and fulfillment process. Finally a project plan shows the sequence of necessary activities to realize such an e-business project in a company.
Inhaltsverzeichnis (Table of Contents)
- 1 Précis
- Introduction
- Why online?
- Market Research
- Recommendation
- Management of returns
- Web page development
- Distribution
- Globalisation logistic requirements
- Distribution Strategies
- Operating process
- Fulfilment
- Project Plan
- 2 Introduction
- 3 Why online?
- 4 Market Research
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This document aims to provide a comprehensive overview of the key considerations involved in launching an e-business solution for a fashion company, using COLEÇÃO BRAZIL as a virtual case study. It examines the benefits of online sales, explores the process of conducting market research to identify suitable target markets, and outlines the development of a web-based sales platform. The document also addresses the crucial aspects of logistics, distribution, and project planning for successful e-commerce implementation.
- The benefits of e-commerce for expanding into foreign markets
- The importance of conducting thorough market research to identify suitable pilot markets
- The key elements of web page development and distribution strategies for e-commerce success
- The need for robust project planning to ensure smooth implementation of an e-business solution
- The specific challenges and opportunities presented by the fashion industry within the context of e-commerce
Zusammenfassung der Kapitel (Chapter Summaries)
- 1 Précis: This section provides a brief overview of the key considerations for entering a foreign market with an e-business solution. It covers aspects like market research, web development, distribution, and project planning.
- 2 Introduction: This chapter outlines the potential of e-business solutions for reaching global markets and expanding business opportunities. It highlights the advantages of e-commerce, such as increased reach, reduced time-to-market, and lower operating risks.
- 3 Why online?: This chapter focuses on the specific benefits of an online sales platform for COLEÇÃO BRAZIL, particularly in the context of the fashion industry. It explores the challenges of traditional distribution channels and how an e-commerce solution can overcome these obstacles.
- 4 Market Research: This chapter delves into the market research process undertaken by COLEÇÃO BRAZIL to identify Portugal as its pilot market. It analyzes the unique selling proposition of Portugal and emphasizes the synergy effects between the Brazilian and Portuguese markets.
Schlüsselwörter (Keywords)
This document focuses on key concepts such as e-commerce, business development, foreign market entry, market research, web development, distribution, and project planning. It explores the challenges and opportunities associated with establishing an e-business solution within the fashion industry, specifically addressing the case of COLEÇÃO BRAZIL.
- Quote paper
- Matthias Hintze (Author), 2005, Enter a foreign market with an e-business solution. What do you have to consider more than only being online?, Munich, GRIN Verlag, https://www.grin.com/document/44609
