This paper acts as a persuasion to Mass Transit Railway Corporation Limited (MTRC) so that trains from 9pm to 11pm would be more frequent and two more compartments would be added on the West Rail Line trains to solve its congestion problem. The rationale behind the drafting of this letter will be explained.
Inhaltsverzeichnis (Table of Contents)
- Part I: Group Project Planning
- Project Timeline
- Checklist
- Part II: Detailed Planning for the Persuasive Communication
- Project background
- Planning and Getting Ready for Communication
- Step 1: Identify objective(s)
- Step 2 (1): Identify the Audience
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
The main objective of this assignment is to persuade the Mass Transit Railway Corporation Limited (MTRC) to increase train frequency during the evening hours and add two more compartments to West Rail Line trains. This proposal aims to address the congestion issues experienced by frequent MTR users, particularly during non-rush hours.
- Improving train frequency during 9pm-11pm
- Adding two more compartments to West Rail Line trains
- Addressing the congestion problem on the MTR system
- Highlighting the impact of congestion on MTR users
- Advocating for improved passenger experience on the MTR
Zusammenfassung der Kapitel (Chapter Summaries)
Part I of the assignment outlines the project timeline and checklist for the group project. It details the tasks involved in planning and executing the persuasive communication, including research, message composition, and delivery.
Part II delves into the detailed planning for the persuasive communication. It describes the project background, highlighting the problem of train congestion on the MTR system, particularly on the West Rail Line. The section outlines two specific proposals: increasing train frequency during 9pm-11pm and adding two more compartments to West Rail Line trains. The rationale for each proposal is presented, drawing on observations and research findings.
The authors then proceed to identify the objectives of the communication and the target audience. They identify key decision-makers within the MTRC, including the Board of Directors, Executive Directorate, head of Transport Planning Department, and General Manager - Corporate Relations.
Schlüsselwörter (Keywords)
The key themes and concepts explored in this document include train frequency, passenger congestion, MTR system, West Rail Line, persuasive communication, target audience, decision-makers, and corporate strategy. The authors also utilize various research findings and observations to support their proposals, highlighting the impact of congestion on passenger experience and advocating for improvements to the MTR system.
- Quote paper
- Kwan Lung Chan (Author), 2013, Business Communication Critique. A Letter to Mass Transit Railway Corporation Limited, Munich, GRIN Verlag, https://www.grin.com/document/448253
