Ticketek was the lucky first mover to establish the in the ticketing industry tremendously important contracts with venues and event promoters. As a cons equence Ticketek has been able to keep competitors well at arm’s length. Customers comfort and habit contributed to a market with monopolistic character, too.
In 2003, however, where people have more leisure time and more money in their pockets than ever before, the next ticket agency is not located at the other end of the town but exactly one mouse click away! And if the customer experie nces more fun and an equal level of payment security and reliability at ticket company X’s Web page, he will ditch Ticketek.
In 2008, when there are no paper tickets but only digital tickets around, Ticketek can close down its 200 points of sale in New Zealand (About Ticketek) which will have become more of a handicap than a competitive advantage.
Inhaltsverzeichnis (Table of Contents)
- Introduction
- Objective
- Outline
- Company profile
- Current strategy, goals and associated business processes
- Business strategy
- Current goals and associated processes
- Business model and business process overview
- Business model
- Business process overview and eCommerce implementation
- Customer and business activities supported by the Internet
- Need recognition and identification (stimulation)
- Information search
- Evaluation and selection
- Purchase payment and delivery
- Payment
- Ticket delivery
- Customer service and support
- Strengths, weaknesses and critical success factors
- Ticketek's eCommerce strengths and weaknesses
- Critical success factor matrix
- eCommerce IT infrastructure
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report aims to analyze Ticketek's current eCommerce strategy and offer recommendations for improvements, such as shifting more customers to online channels. It also aims to highlight the potential of the Internet to support customer relationship management and emphasize the importance of customizing customer interactions. Key themes include: * **eCommerce strategy and its implementation:** Analyzing the current strategy, identifying strengths and weaknesses, and suggesting improvements. * **Customer shift to online channels:** Exploring the factors influencing customer preference for online ticket purchasing and how to encourage this transition. * **Cost reduction and efficiency:** Examining the potential for cost savings through online channels compared to traditional sales methods. * **Customer relationship management:** Highlighting the importance of using the Internet to enhance customer engagement and provide personalized experiences. * **Critical success factors:** Identifying key factors for Ticketek's successful eCommerce implementation.Zusammenfassung der Kapitel (Chapter Summaries)
- Introduction: Discusses the competitive landscape in the ticketing industry and highlights the growing importance of online sales channels. It emphasizes the need for Ticketek to adapt to the changing customer preferences and leverage the Internet's potential.
- Objective: Outlines the report's goals, focusing on analyzing Ticketek's eCommerce strategy and identifying areas for improvement. It also stresses the importance of customer relationship management through online channels.
- Outline: Provides a structured overview of the report, detailing the key chapters and their respective focuses.
- Company profile: Briefly introduces Ticketek as Australasia's leading sports and entertainment ticketing service company, highlighting its history, size, and subsidiary companies.
- Current strategy, goals and associated business processes: Analyzes Ticketek's current strategy, goals, and associated processes. It explores the company's efforts to expand its online capabilities and increase revenue while reducing costs. It also identifies potential shortcomings in the implementation of eCommerce functionalities.
- Business model and business process overview: Discusses Ticketek's business model and provides an overview of its business processes, including its eCommerce implementation.
- Customer and business activities supported by the Internet: Examines how the Internet supports various customer activities, including need recognition, information search, evaluation and selection, purchase, payment, delivery, and customer service. It highlights the benefits of online channels for each activity.
- Strengths, weaknesses and critical success factors: Identifies Ticketek's eCommerce strengths and weaknesses and presents a critical success factor matrix. It analyzes key areas for improvement to achieve successful eCommerce implementation.
- eCommerce IT infrastructure: Briefly discusses Ticketek's eCommerce IT infrastructure, highlighting its role in supporting online operations.
Schlüsselwörter (Keywords)
This report explores key concepts in the eCommerce space, focusing on strategic analysis, customer relationship management, and online sales channel implementation. It examines Ticketek's current eCommerce strategy, identifying strengths, weaknesses, and critical success factors for improvement. Key terms include eCommerce strategy, online ticketing, customer relationship management, customer shift, cost reduction, critical success factors, and IT infrastructure.
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- Marc Dominick (Author), 2003, Ticketek.com Fit for E-Commerce in 2003?, Munich, GRIN Verlag, https://www.grin.com/document/44837
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