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6 Pages, Grade: 1,3
Only in Germany, 23.9 million of the over 14-year-old german-speaking population used search engines on the internet for their information search daily in 2017. Compared to 21.08 milion in 2016, this is a growth of 13.38 percent. According to other studies, over 85 percent of all internet sessions start with the type-in into search engines. Therefore, Search Engine Optimization (SEO) offers a huge potential for companies to deliver the right information to interested users when they ask for it actively. To succeed against their competitors, it is important for companies to appear as high as possible in the search engine results pages (SERPs). The question about the most important factors to consider in SEO for good ranking positions is always highly discussed in SEO communities because Google reveals as little as possible to avoid manipulation.
But one thing appears to be clear: because of highly developed machine-learning-algorithms which influence Googles’ valuation of a website for its ranking, classical ranking factors can no longer be used as standard for every search query anymore, but relevant content as well as user experience have become important.
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