Leseprobe
Table of Contents
1. Introduction
2. Methodology
3. Current Situational Analysis
3.1. The Destination
3.2. Resources
3.3. Main Tourist Groups
3.4. Pull factors
3.5. Local Tourism Industry
3.6. Competitors
3.7. Main actors and Potential partners
3.8. Competition from other destinations
3.9. Products and services offered by the company
3.10. Distribution Channels
3.11. The company’s structure and number of employees
3.12. The company`s brand and image
3.13. Market Gaps
4. Development Plan
4.1. SWOT-Analysis
4.2. Development Goals and Company’s Vision
4.3. Smart Goals of travel2change
Broad Goal:
Specific:
Measurable:
Attainable:
Realistic:
Timely:
4.4. Modified Product
4.5. New Product
4.6. Target Group
4.7. Distribution and Marketing Channels
4.8. Further Requirements
5. Conclusion
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- Stefan Pöll (Autor:in), 2018, travel2change. Development Plan for micro tourism business, München, GRIN Verlag, https://www.grin.com/document/449006
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