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Term Paper, 2018
In the UK, Mitchells and Butlers provide her customers with a wide range of food experiences through the pubs, bars, and restaurants it operates with the famous brands including O'Neill, Toby Carvery, Harvester among others. In the last three year period, the sector has seen a boost of about 3000 new entries into the industry catapulted by the ever increasing number of customers primarily the millennial willing and able to spend their significant proportion of their income on eating out (Crick, 2016). The increasing demand has created an opportunity for new players in the industry to acquire a proportion of the market making the other traditional market players to continuously strive for market share making each service provider to frequently review their brands and estates as well as how to handle their customers in relation to time they spend in the premises and the quality of the service and experience during the eating out. [...]
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