Awareness, Acceptance and Congruence on the Vision, Mission, Goals and Objectives of College of Arts and Sciences Programs in the Cavite State University

TABLE OF CONTENTS

INTRODUCTION

METHODOLOGY

RESULTS AND DISCUSSION

CONCLUSIONS

RECOMMENDATIONS

LITERATURE CITED

ABSTRACT

This study determined the level of perceived awareness, acceptance and congruence on the vision and mission of the Cavite State University to the Goals and Objectives of the College and Arts and Sciences (CAS) to its four Departments’ objectives to maintain excellence in providing quality education.

This study was conducted to the seven (7) programs of the College of Arts and Sciences: 1. BA Mass Communication; 2. AB Political Science; 3. AB English; 4. BS Applied Mathematics; 5. BS Biology; BS Psychology and 7. MS. Biology. The respondents were grouped by the registration advisers to objectively represent the respondents according to the six programs, stratified cluster sampling was used for students. However, complete enumeration was employed among the faculty members. For parents/ alumna and other stakeholders, snowball sampling was utilized. Self-made Survey Questionnaire and VMGO Awareness, Acceptance and Congruence Scale was used to gather information. Content validation of the instrument was consulted to the three experts.

The result reveals that there is a high level of awareness and understanding of the faculty, students, parents / alumna and other stakeholders on the University's vision as well as its perceived congruency, appreciation, agreement, participation and responsibility of College of Arts and Sciences goals and Departments’ objective. The perceived most effective and appropriate medium of disseminating the VMGO were the teachers. The number one medium used to learn the VMGO by the student and faculty members are the bulletin boards while the least mediums are handbooks, catalogs, board resolutions, and the least in rank is the website.

The general strength of the VMGO is its stated platform for the university, the college and the Department which the students is 67.9 percent while the faculty members is 60.5 percent. Meanwhile, 58.4 percent of the students and 51.9 percent among the faculty members gave the highest percentage in terms of the general weakness of the VMGO that it is not well advertised or lack of advertisement, while 1.9 percent students and 2.5 percent of faculty members do not appreciate the VMGO. It is highly evident that parents/ alumna and other stakeholders have attained a high level of awareness, acceptance and understanding on the VMGO of the university.

Keywords: AACUP, accreditation

INTRODUCTION

The vision, mission, goals and objectives (VMGO) of all State Universities is the heart and soul of all the existing programs in different colleges underneath. In connection to this, the College programs should demonstrate consistency and congruency with the mandated mission, Goals and Objectives (MGO) of the University which is in accordance with the thrust of the government. Hence, all the programs in SUCs are accredited by the Accrediting Agency of Chartered Colleges and Universities of the Philippines (AACUP).

With the same thrust, the College of Arts and Sciences maintains excellence in providing quality education and preparing for the accreditation of seven (7) programs: BA Mass Communication, AB Political Science, AB English, BS Applied Mathematics, BS Biology, BS Psychology and Master in Biology. The continuing demand of the university to progress as an institution is to produce highly self-reliant, productive and competent, graduates both locally and internationally which is expected and realized in the MGO. There were disseminations made to facilitate orientation, awareness and acceptance to the VMGO of the university and the college thru teachers, bulletin boards memos, board resolution, pamphlets, flyers, brochures, gazette, course syllabus and classroom display. However, there is no study conducted to assess the level of awareness and acceptance to the Vision, Mission, Goals and Objectives (VMGO) among faculty members, non-teaching staff, students, and parents in relation to their age, gender, civil status, course/program and educational attainment.

Under these objectives, the study determined the perceived awareness, acceptance and congruence of the VMGO to CAS goals and CAS Department’ objectives; identifies the most encountered medium to advertise VMGO and evaluate its appropriate and effective means to disseminate. This study also describes the strengths and weakness of the VMGO and the demographic profile of the students, faculty members, parents/alumna and other stakeholders who were the participants of the study.

Results of the study would be an eye-opener to the College and the school administrators for policy formulation and implementation. Faculty members can also benefit from the study by using the VMGOs as their framework to equip themselves with new and more appropriate teaching strategies and methods to materialize the vision and mission of the university in connection with the College goals and the Department’s program objectives.

Identification of the most effective communication media in disseminating VMGO awareness and acceptance may benefit the entire College for the leveling up evaluated by the Accrediting Agency of Chartered Colleges and Universities of the Philippines (AACUP).

All higher educational institutions like Cavite State University Don Severino delas Alas Campus is aspiring to maintain quality education by producing competent graduates by creating collaborative efforts to align the whole organization to the programs offered towards the congruence of its to University’s Vision and Mission. The Vision Mission of the University clearly states what the institution intends to prospect in the future and thereby, should be relevant or consistent with the Goals and Objectives of the programs under each college.

Studies on awareness and acceptability on the VMGO were conducted in different State Universities and Colleges (SUCs).

The study of Lucero (2010) of Cavite State University (CvSU) Don Severino delas Alas Campus College of Education shows that out 100 respondents, seventy eight (78) percent were aware of the University’s Vision and Mission while eighteen (18) percent of the respondents stated that they have little knowledge or awareness of our vision and mission; only four (4) percent do not have the knowledge at all. In the College of Education Program, sixty one (61) percent were aware of the goals of the College Education, thirty one (31) percent have little knowledge of the goals of the CED program while five (5) percent were not aware at all. In the BSE program, sixty five (65) percent of the respondents reported that they are aware of the objectives of the BSE program; twenty eight (28) percent have a little knowledge and only four (4) percent are not aware at all of the objectives of the BSE program.

The most effective medium in the dissemination of the VMGO according to Lucero’s (2010) study is through the use of bulletin boards, it was ranked number one followed by dissemination through teachers, ranked number two.

METHODOLOGY

This study was conducted during the 2nd semester, AY 2013-2014 to 2nd sem AY 2014-2015 to the seven (7) programs of the College of Arts and Sciences. The respondents involved were the group of registration advisers. Stratified cluster sampling was used for students-respondents. There was one section in every year level to represent the entire population of each course program. However, in the faculty members, we included all the faculty members except for those who were not able to participate in the study. For parents/ alumna and other stakeholders, snowball sampling was employed.

Self-made Survey Questionnaire and VMGO Awareness, Acceptance and Congruence Scale was used to gather information. But prior to its implementation, content or expert validation was pursued by three evaluators.

RESULTS AND DISCUSSION

Students and Faculty members’ Demographic Profile

Table 1. The distribution of students and faculty members’ demographic profile enumerated in terms of age, gender, civil status, course degree, academic rank and their designated department.

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Table 1 first column shows that the age bracket of students’ profile 19 to 20 is the majority of the age group. Followed by the 17 and below and the age group of 18. Then the age bracket of 20 and above got the lowest distribution. The mean age is 18.60 with the Standard Deviation of 2.19. It implies that the majority of students that are enrolled are between second and third year on their academic status and as the students go the higher level, their frequency decreases because it is expected that not everybody who enrolled in their first year will be the same number of students who will graduate after the 4-year program.

The gender distribution between male and female students which conclude that the female constitutes 312 (or 74.1 %) and males comprise 109 (or 25.9 %) out of the total 421 respondents.

Table 1 also shows that 417 of the students are single which dominates the 99 percent of the percentage and overruns the 4 married population which only shared the 1 percent of the demography.

It also reveals that majority of the students are BS Psychology students that have 38.7 percent followed by the Mass Communications students that lacks the third’s of the former with 27.3 percent. Consequently, the Biology students appear to be the third major respondents. Then the following courses, which are comprise of Political Science, English, and Applied Math majors shares the identical numbers of respondents, and the MS Bio finally concludes the profile with its lone respondent.

Since majority of students are enrolled in the BS Psychology program and AB Political Sciences, the Department of Social Sciences and Humanities outnumbered the number of enrolled students in the College of Arts and Sciences which made up 192 students which is equivalent to 45.6 percent. The Department of Languages and Humanities got 145 AB English and AB Mass Communication students which is 34.4 percent of the population. The Department of Biological Sciences got 49 students enrolled in BS Biology and MS Biology equates to 11.6 percent while the Department of Physical Sciences with 35 Applied Math students is equivalent to 8.3 percent

Table 1 second column shows that 35 faculty members belong to age 29 and below; 24 belongs to age group between 30-39; 16 belongs to age group 40-49 and only 6 out of 81 falls to age group 50 years and above. It implies that the university employs young faculty members including fresh graduates and as age increases, the numbers of faculty members decreases. The mean age is 33.30 with a standard deviation of 10.76

It also shows that 52 female faculty members outnumbered the 29 male faculty members which is equivalent to 64.2 percent and 35.8 percent respectively. It implies that women are more into the passion of teaching.

Forty four (44) or 54.3 percent out of 81 faculty members are married and have their own family; only 37 or 45.7 percent are single. It means that given the choices of widow and separated, none of them fall on this category.

Seventy four (74) or 91.4 percent out of 81 faculty members are having the position of Instructors and it ranges from Instructor 1 to IV. Assistant Professor is comprised of 4 or 4.9 percent; Associate Professor is 2 or 2.5 percent and 1 out of 81 is a Professor. It means that as the academic rank increases, the frequency decreases because only few are qualified for the position or their present academic rank has not been updated in the National budget Circular (NBC) 461.

Since the Department of Social Sciences and Humanities (DSSH) caters general education curricula and majority of students are enrolled in the BS Psychology program and AB Political Sciences, they outnumbered the entire population of College of Arts and Sciences with 25 (or 30.9 %) of 81. The Department of Languages and Mass Communication (DLMC) also offer subjects from different colleges and offers AB English and AB Mass Communication; they have 22 (or 27.2%) of the faculty members. Meanwhile, the Department of Biological Sciences (DBS) offering BS Biology and the Department of Physical Sciences (DPS) offering BS Applied Math equally has 17 (or 21%) of their faculty members.

Demographic Profile of Parents / alumna and other stakeholders

Table 2. Frequency distribution of parents/alumna and other stakeholders according to gender, working occupational status, civil status and educational attainment

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Table 2 shows that out of 24, there are 21 (or 60 %) of parents/alumna are females, while 3 (or 8.6 %) are males. Among the stakeholders, out of 11 who participated in the study, there are 8 (or 22.9 %) females and 3 (or 8.6 %) males. It shows that mothers are more cooperative to participate in the study.

It also reveals that out of 24 parents, 19 (or 54.3 %) are non-working. It means that mothers are who participate in the study are mostly plain housewives, so they have time to engage in the study. Only 5 out 24 (or 14.3 %) are working parents. With regard to the alumna, all of them are working.

Nineteen ( 19) parents out of 24 (or 54.3 %) are married and 5 (or 14.3 %) are single. Among the stakeholders 6 out of 11 (or 17.1 %) are married and 5 (or 14.3 %) are singles.

Table 2 also shows that 10 out 24 (or 28.6 %) are parents who finished their college degree; 9 (or 25.7 %) are high school graduate and 5 (or 14.3 %) are elementary graduates. Among stakeholders, 19 out of 35 (or 54.3 %) are college graduates; 11 (or 31.4 %) are high school graduates and 5 (or 14.3 %) are elementary graduates.

Table 3. The Level of understanding, congruency, appreciation, agreement, participation and responsibility on the VMGO of Students and Faculty members of the College of Arts and Sciences

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Legend 1.00 – 1.79 Very Low ; 1.80 – 2.59 Low; 2.60 – 3.3 Average; 3.40 – 4.19 High 4.20 – 5.00 Very High.

Table 3 explicitly presents high level of understanding of both faculty and student participants on the University Vision as well as its perceived congruency. This result means that the vision statement is stated in simple words but coherent manner that students and faculty members as well can understand and are able to translate it in concrete actions. On its congruency, both participants perceived that the thrusts, activities and programs of the college and the university at large reflect the thrusts of the Commission on Higher Education.

Nevertheless, appreciation and agreement on the vision by the students got high level respectively, but very high level on the part of faculty participants. This high level of appreciation and agreement of students on the vision just shows that students are very much aware of what they want to become in the future and believed that the vision somehow encourages them to achieve their dreams in life.

On the other hand, participation of student and faculty participants in the formulation, review and revision of the university vision got an average level. This implies that both participants have limited involvement in this aspect due to the fact that this activity just entails selected and few participants. Lastly, responsibility got high level as well from both participants, which means that the participants are doing their best to accomplish their respective tasks as indicative of their high level of understanding, perceived congruency, appreciation, agreement and participation in the review of the university vision.

Meanwhile, on the mission statement of the university, it got high level in all the subcategories. This implies that the two group participants understand the mission of the university of which they act accordingly with it. More so, both participants thought that through this mission, the university is spearheading the way to achieve its commitment through the various academic program offerings, (BS Math, BS Biology, BS Social Work, AB English, AB Journalism, BS Psychology, and AB Political Science) of the College of Arts and Sciences.

Also in these results, the participants show their high appreciation and agreement on the mission in pursuing various course offerings by the students, and for faculty participants, by enrolling in the graduate school to hone their competencies and skills to provide quality instructions in order to produce morally upright individuals with global skills.

On the college goals, the student participants got high level on all the sub categories, but participation solely got an average level so with the faculty participants since only selected members are involved in the formulation and in any necessary revision of the goals. On the whole, the student participants are very much privy of the existing college objectives and appreciate the program of activities in the college that could give them relevant competencies which making them more responsible in fulfilling the mission of the university.

In connection, the faculty participants got high level in understanding and perceived congruency of the college goals. In this sense, the faculty members are fulfilling their task under the guidance of the same principles by providing students with responsive and relevant instruction which explicitly fulfilling their responsibilities in relation to the same goals. However, the faculty participants got a very high level of goals appreciation compared to high level of students’ appreciation on the goals. Nonetheless, both participants were high level in agreement and responsibility which means that they value the significance of the goals in guiding the participants in pursuit of their respective careers.

Finally, on the objectives of the department, again both faculty and student participants got high level in all the subcategories but average level on the participation category. This result also explains that only selected faculty and student are requested in the review of the department objectives. Hence, all the participants can highly comprehend these same goals and found its relevance in their learning activities on the part of the students, while the faculty participants employ responsive instruction activities for relevant learning. Likewise, faculty and student participants highly appreciate and agree with these objectives as reflective in their continuing study in the university to earn their degree, and the faculty on their part keeps serving the university regardless of their status in the college. The high level on responsibility on the other hand is reflective of the good performance and accomplishment of the faculty participants indicated in their evaluation results and accomplishment reports. In relation to this, the students, in fulfillment of the objectives, actively participate in various academic organizations and activities in the department, in the college and university wide as well.

On the whole, the VMGO are highly understood and found to be relevant by the participants as manifested on their high appreciation and agreement to these which significantly encouraged level of participation in fulfilling their (study participants) responsibilities in the department, in the college and in the university at large.

Table 4 The frequency distribution of the students and the CAS Faculty members who are aware in terms of CvSU vision, mission, CAS goals and the Department goals

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Table 4 presents the students’ awareness, 92.4 percent was aware of the vision, 91.7 percent of the mission, while 76.1 percent on the CAS goals, and only 67.2 percent on the department’s objectives respectively. This means that almost all the student participants have seen the posting of the VMGO most likely on the university official website when students are inquiring for their grades and schedules. More so, VMGO are visible to the participants in various areas in the university such as bulletin boards, test papers, etc.

Meanwhile, the faculty members (93.6%) expressed awareness of the Vision of the university followed by 93 percent on the mission. This further indicates that faculty members usually attended faculty orientation where the VMGO are discussed; this is often see in various strategic areas/publications in the university such as on bulletin boards, class rooms, offices, official communications and publications, test papers, among others. Only 79.9 percent awareness on the CAS goals and 72.4 percent on Department’s Objective.

Table 5. The Level of Perceived Awareness of Students and CAS Faculty members in terms of CvSU vision, mission, CAS goals and the Department goals

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Legend 1.00 – 1.79 Very Low ; 1.80 – 2.59 Low; 2.60 – 3.3 Average; 3.40 – 4.19 High 4.20 – 5.00 Very High.

Meanwhile, on the students’ level of VMGO awareness, both the vision and mission got high level, while on the CAS goals and department objectives with average level respectively. The results indicate that the Vision/Mission of the university are strategically posted which students can often see them in the corridors, offices, inside the classrooms, official communications and publications most frequently on test papers. These in a way have strongly contributed to the high level of awareness by students on the VMGO. However, the CAS goals and department objectives were only on the average level since the former are only seen in the college office so with the department objectives but not in various areas in the university.

On the other hand, the VMGO level of awareness of faculty was high. This means that faculty participants deliberately include the mission/vision on their test papers and always consider the relevance of their instructions in fulfillment of the college goals and the department objectives.

Table 6. The frequency distribution of the students and the CAS Faculty members who accepts the CvSU vision, mission, CAS goals and the Department goals

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Table 6 indicates that the vision (95.6%) and the mission (93.9%) respectively are accepted by almost all the student participants which are reflective of their high level of awareness indicated in table 17. On the CAS goals, 82. percent has accepted it, while 75 percent of student participants also have accepted the goals which are indicative of their average level of awareness found in table 17. These results imply that almost all the student participants have no questions or doubts as to the importance of the VMGO on their academic lives.

On the faculty participants, all have expressed their acceptance of the vision and mission which means they can draw clearer directions in fulfilling their academic obligations to students. Furthermore, faculty participants always attached the vision and mission statements of the university. Nevertheless, the 97 percent acceptance on CAS goals and department objectives respectively still shows significant acceptance on the aforementioned. This means that only a handful of participants are still to convince themselves on the relevance of the CAS goals and department objectives.

But in general, the VMGO are properly disseminated and explained to the participants which are reflective on the very high percentage acceptance by the participants.

Table 7 The Level of Perceived Acceptability of Students and CAS Faculty members in Terms of CvSU vision, mission, CAS goals and the Departments’ program objective

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Legend 1.00 – 1.79 Very Low; 1.80 – 2.59 Low; 2.60 – 3.3 Average; 3.40 – 4.19 High 4.20 – 5.00 Very High.

Table 7 clearly illustrates that the vision/mission got high level of acceptance from both faculty and student participants, but average level on the CAS goals and department objectives compared to the high level acceptance by faculty participants. This means that the faculty participants show better internalization of the VMGO than the student participants as indicated in the standard deviation where the faculty got higher scores in all the sub-variables. Meanwhile, the goals and objectives got an average level of acceptance from the student which means the CAS goals and department objectives are to be posted strategically in various college facilities and offices to foster more internalization of the students.

Table 8. The frequency distribution of CAS Student and Faculty members on the congruence of VMGO to CAS goals and Departments’ program objectives

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Table 8 shows that CAS students’ perceived congruence is between 81.9 percent to 94.8 percent as against CAS Faculty members perceived congruence is 97.4 percent to 100 percent in terms of the VMGO to CAS goals and Departments’ objectives. The difference of students as against faculty members reflects that the former may not be particularly aware of such congruence because there was no proper orientation regarding this matter.

Table 9 The level of Students’ and Faculty Perceived Congruence in VMGO to CAS goals and Departments’ program objectives

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Legend 1.00 – 1.79 Very Low; 1.80 – 2.59 Low; 2.60 – 3.3 Average; 3.40 – 4.19 High 4.20 – 5.00 Very High.

Table 9 reflects that all the level of perceived congruence of CvSU Vision and Goals of CAS, CvSU Vision and the Departments’ program Objective, CvSu Mission and the Departments’ program Objective, CAS Goals and the Departments’ program Objective, Departments’ program Objectives and the actual educational practices of students, and on the Departments’ program Objectives and the competencies and other attributes of students in terms of: technical skills; research and extension capabilities; student’s own ideas; desirable attitudes and personal discipline; moral character; critical thinking skills, aesthetic and cultural values among students and faculty were all High except in the CvSU Mission and the Goals of CAS, the faculty members perceived congruence is Very High .

Table 10. The ranking of the most encountered medium of VMGO

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The results in Table 10 shows that the number one medium used to know the VMGO by the student (54.4%) and faculty (72.8%) participants are the bulletin boards (57.4% overall) that are found in strategic areas in the main campus and in the satellite campuses. These are very evident in the different colleges and department units in the main campus as well as in the satellite campuses. The result of this study supports the study of Lucero (2010)

Ranked 2nd by the two group participants were the test papers (55.6%) that are prevalent during long examination, midterm and in the final exams. This implies that the VMGO are posted and printed as an imperative part of these mediums. In addition, others were utilized as mediums in the dissemination of the VMGO such as course syllabus (#3 or 53%), teachers (#4 or 48%), classroom displays (#5 or 47.6%) and the university code joining the top six mediums. While the least mediums were handbook, catalogs, board resolutions, and the last in rank was the website.

These results indicate that the VMGO are disseminated in various mediums of which the bulletin boards, test papers, syllabus and the teachers themselves served as the most efficient mediums. It further means that bulletin boards are the most frequent visited by students and faculty as well. This facility is known as the primary agent in disseminating information in the university such as room assignment, class schedules, directory, organizational structure and even job placement or opening. However, the least among these mediums were handbooks and the university website. The reason perhaps is that the VMGO in these mediums cannot be noticed easily.

On the whole, these mediums can facilitate faster knowledge and awareness on the VMGO among students and faculty members.

Table 11. The Frequency distribution of the most appropriate and effective means of communication medium in the dissemination of the VMGO

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The perceived most effective and appropriate medium of disseminating the VMGO were the teachers (24.9%) on the part of the students, contrary to the classroom displays (25.9%) perceived by the faculty participants. While the second most appropriate and effective medium perceived by student (18.3%) and faculty (24.7%) participants was the bulletin board. This is the most consulted facility by the participants in the University for important information. This was followed by classroom displays (16.6%) by the students, while teachers (13.6%) by faculty participants respectively.

On the overall ranking, teachers (23.1%), bulletin boards (19.3%), and classroom displays earned the top three most appropriate and effective dissemination of the VMGO among the sixteen mediums. This result supports the study of Lucero (2010).

This further shows that the Cavite State University has adequate tools as efficient agents of information dissemination particularly the VMGO. Hence, it is beyond doubt that other pertinent information is effectively made known to all concerned individuals in the university that can be manifested in the smooth operation of the institution as well as the good relationship among staff, faculty, administration and students in achieving the Vision/Mission of the university, the goals of the college and fulfillment of the CAS program objectives.

Table 12. The general strength/s of the VMGO

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Table 12 states that the general strength of the VMGO is its stated platform for the university, the college and the Department which the students is 67.9 percent while the faculty members is 60.5 percent. On the other hand, the faculty members gave 75.3 percent on University’s commitment to its clientele Community and nation while students are 40.1 percent. The least among the general strengths is that, it is attuned with the call of time in which students give only 3.6 percent while faculty members give 30.9 percent.

Table 13 The general weakness/es of the VMGO

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Table 13 shows that 58.4 percent of the students and 51.9 percent among the faculty members gave the highest percentage in terms of the general weakness of the VMGO that it is not well advertised or lack of advertisement, while 1.9 percent students and 2.5 percent of faculty members do not appreciate the VMGO.

Table 14. Parents/ Alumna and Stakeholders level of understanding and acceptance to the Vision and Mission of the University including CAS goals.

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Table 14 explicitly reveals that majority of the items answered by parents/ alumna and the stakeholders have a high level of understanding, awareness and acceptance regarding the vision, mission of the university as well as the goals of the College of Art and Sciences. In items 8, 9 11 and 12 both parents/ alumna and stakeholders have a very high result of acceptance and belief particularly in the goal of the college in providing relevant quality instruction and quality research toward the development of globally competitive individuals. They also believe that the university being a premier University in Historic Cavite recognized for excellence in the development of globally competitive and morally upright individuals can also provide excellent, equitable and relevant educational opportunities in the arts, sciences and technology through quality instruction, responsive research and development activities.

CONCLUSIONS

Based on the results and findings of the study, the following conclusions were made:

1. There is a high level of understanding of the faculty and student participants on the University Vision as well as its perceived congruency, appreciation, agreement, participation and responsibility on the VMGO.
2. Majority of the faculty members and students are aware of the Vision and Mission of the university but not so much of the CAS goals and Departments’ objective
3. CAS students’ perceived congruence is between 81.9 percent to 94.8 percent as against CAS Faculty members perceived congruence is 97.4 percent to 100 percent in terms of the VMGO to CAS goals and Departments’ objectives. The difference of students as against faculty members reflects that the former may not be particularly aware of such congruence because there was no proper orientation regarding this matter
4. The perceived most effective and appropriate medium of disseminating the VMGO were the teachers (24.9%).
5. The number one medium used to learn the VMGO by the student (54.4%) and faculty (72.8%) participants are the bulletin boards (57.4% overall). While the least mediums are handbooks, catalogs, board resolutions, and the least in rank is the university website.
6. The general strength of the VMGO is its stated platform for the university, the college and the Department which the students is 67.9 percent while the faculty members is 60.5 percent. Meanwhile, 58.4 percent of the students and 51.9 percent among the faculty members gave the highest percentage in terms of the general weakness of the VMGO that it is not well advertised or lack of advertisement, while 1.9 percent students and 2.5 percent of faculty members do not appreciate the VMGO.
7. It is highly evident that parents/ alumna and other stakeholders have attained a high level of awareness, acceptance and understanding on the VMGO of the university.

RECOMMENDATIONS

Based on the results and findings the followings recommendations were made:

1. The College of Arts and Sciences should give more advertisement on the VMGO in terms of flyers, brochures, and catalogue. It must be reflected in every memo, journal, outgoing letters and other forms of internal and external communications.
2. Although teachers are the medium of the firsthand information regarding the VMGO among students, it can also be taught to students how to internalize or appreciate VMGO that could serve as their virtue when they graduate in the university. Students can also be a medium of advertisement through word of mouth and referrals.
3. Improve internet or website advertisement and should appear in all section of the linkages. Handbook must be freely distributed to all students upon enrollment for proper dissemination. Journals and /catalogue must be available in the department to be accessed by the faculty members.

LITERATURE CITED

Accrediting Agency of Chartered Colleges and Universities in the Philippines. 2007 Survey Instrument Area 1.

Lucero,P.R (2010) “Dissemination and Acceptability of the CvSU Vision and Mission, Goals of the College of Education and Objectives of Bachelor of Secondary Education (BSE) program” 3rd Survey Exhibit 1. Cavite State University Don Severino De las Alas Campus.