Evaluation mission statements. Nike and Home Depot

Essay , 2018 , 5 Seiten , Note: 1

BWL - Unternehmensführung, Management, Organisation

This paper is going to analyze two mission statements.

Firstly from Home Depot and the secondly from Nike. Both will be evaluated by 11 different factors. However, let us define first what exactly a mission statement is. A mission statement is the essential part of a business and eventually the key to success or failure.

A mission statement concentrates on the business goals, how these can be achieved and whether the needs of the customer is considered or not.

Table of Contents

• Evaluating Mission Statements
• Home Depot's Mission Statement
• Nike's Mission Statement

Objectives and Key Themes

This paper analyzes the mission statements of Home Depot and Nike, evaluating them based on 11 different factors. It aims to understand how effectively these statements communicate the companies' core values, goals, and strategies.

• The importance of mission statements in defining business goals and achieving success.
• The role of customer focus and employee well-being in a company's mission.
• The effectiveness of mission statements in communicating core values and strategies.
• The impact of mission statements on employee motivation and customer perception.
• The importance of a company's mission statement in reflecting its core competencies and market environment.

Chapter Summaries

• Home Depot's Mission Statement: This section analyzes Home Depot's mission statement, highlighting its focus on customer service, employee care, and a commitment to building strong relationships. It discusses how the mission statement aligns with the company's values and core competencies.
• Nike's Mission Statement: This section examines Nike's mission statement, which emphasizes inspiration and innovation for athletes worldwide. It explores the statement's brevity and focus on customer satisfaction, while also highlighting its lack of depth in explaining how these goals are achieved.

Keywords

This paper explores key concepts related to mission statements, including customer focus, employee well-being, core values, core competencies, market environment, and strategic planning. It analyzes the effectiveness of mission statements in communicating these concepts and their impact on business success.

• Hochschule: Ashford University
• Note: 1
• Autor: Mia Tanner (Autor:in)
• Erscheinungsjahr: 2018
• Seiten: 5
• Katalognummer: V455284
• ISBN (eBook): 9783668863224
• Sprache: Englisch
• Schlagworte: Mission statements, Nike, Home Depot