In connection with the complication of the world, the expansion of the information field of culture, not only the object-spatial medium of the human environment changes, but also the value-semantic and aesthetic parameters of its functioning. In the third millennium, the problems affecting the human environment were aggravated due to the growing environmental crisis, etc. However, at the same time, new opportunities have opened up in improving information systems and intercultural integration which is gaining the pace, that allow expanding the possibilities of transforming living space, finding more adequate ways of adapting a person in adverse conditions. Hence, modern human pays special attention to the form of arrangement of his life activity, which has received the name "design."
In recent years, the question of the essence of design and its role in contemporary culture is increasingly drawing interest of not only practical designers, but also sociologists, culturologists, philosophers, and other representatives of social and humanitarian knowledge. Design, expressing the 'project culture' of a post-industrial society, emphasizes the process of changing aesthetic criteria and improving the industrial form. Strengthening the role of modern design is associated with the growth of global problems, and its tasks depend on solving ecological, urban, ethnographic, humanistic problems of culture.
Table of Contents
1. Expanded Designer
Objectives and Topics
The primary objective of this work is to explore the evolving socio-cultural role of design in the post-industrial era, specifically focusing on the paradigm shift toward environmental and sustainable practices. It investigates how design transcends individual object creation to become a holistic method for harmonizing human life within the urban and natural environment while addressing complex global challenges.
- The essence of design in contemporary culture and its socio-philosophical dimensions.
- The integration of ecological values and sustainable development into design methodologies.
- The transformation from traditional graphic design to communication design and its societal impact.
- The intersection of engineering, art, and science in modern design practice.
- The role of the designer as a responsible agent for social and environmental change.
Excerpt from the Book
Expanded Designer
In connection with the complication of the world, the expansion of the information field of culture, not only the object-spatial medium of the human environment changes, but also the value-semantic and aesthetic parameters of its functioning. In the third millennium, the problems affecting the human environment were aggravated due to the growing environmental crisis, etc. However, at the same time, new opportunities have opened up in improving information systems and intercultural integration which is gaining the pace, that allow expanding the possibilities of transforming living space, finding more adequate ways of adapting a person in adverse conditions. Hence, modern human pays special attention to the form of arrangement of his life activity, which has received the name "design."
In recent years, the question of the essence of design and its role in contemporary culture is increasingly drawing interest of not only practical designers, but also sociologists, culturologists, philosophers, and other representatives of social and humanitarian knowledge. Design, expressing the 'project culture' of a post-industrial society, emphasizes the process of changing aesthetic criteria and improving the industrial form (Parsons 2015). Strengthening the role of modern design is associated with the growth of global problems, and its tasks depend on solving ecological, urban, ethnographic, humanistic problems of culture (Grant & Fox 2007).
Summary of Chapters
1. Expanded Designer: This section establishes the theoretical framework for modern design, analyzing its transition from simple product creation to a sophisticated socio-cultural practice driven by ecological and humanistic values.
Keywords
Design, Ecological Design, Sustainable Design, Socio-cultural Environment, Post-industrial Society, Environmental Approach, Project Culture, Humanization, Graphic Design, Communication Design, Sustainable Development, Holistic Worldview, Urban Environment, Aesthetic Criteria, Design Ethics
Frequently Asked Questions
What is the fundamental focus of this publication?
The work focuses on the evolution of design as a global phenomenon that now plays a critical role in shaping the socio-cultural environment, emphasizing environmental responsibility and sustainability.
What are the primary thematic fields addressed?
The central themes include ecological design, the transition of graphic design to communication design, the integration of scientific knowledge into artistic practice, and the moral responsibility of designers.
What is the main research objective?
The objective is to demonstrate how modern design has expanded its boundaries to become a tool for harmonizing human life, society, and the environment in response to global crises.
Which scientific approaches are utilized?
The text employs a socio-philosophical and culturological approach, linking design theory with systemic, functionalist, and environmental paradigms to analyze project practice.
What is examined in the main body of the text?
The text covers the historical shift in design paradigms, the rise of "ecological design," the role of sustainable graphic design, and the synthesis of art and engineering in creating a harmonious reality.
How can this work be categorized via keywords?
The work is characterized by keywords such as ecological design, project culture, sustainable development, socio-cultural environment, and design ethics.
How does "green graffiti" illustrate the author's point?
The author uses green graffiti as a practical example of sustainable design, showing how art can be integrated into the urban fabric using natural materials that require minimal care and improve environmental aesthetics.
Why does the author argue that graphic design is shifting toward communication design?
The shift is attributed to the need for design to do more than just present information; it must now influence consumer behavior and bridge the gap between technical civilization and spiritual culture.
How has the designer's role changed since the 20th century?
Designers have evolved from being simple creators of products to being active agents who take responsibility for forming the sociocultural environment, guided by humanistic and ecological values.
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- Nadiia Kudriashova (Autor:in), 2019, Expanded Designer. Modern Eco-Design, München, GRIN Verlag, https://www.grin.com/document/455289
