The present study aims to know the role of innovative packaging in today’s world. There are still many hurdles which hinder the growth of packaging. To overcome this problem this thesis focuses on various strategies that the companies should follow. This study serves to inform the companies that there are still many gaps in proper packaging. On the other hand, the thesis focuses on various other aspects of packaging like innovative packaging trend, customer’s preference regarding or specific packaging materials.
The purposes of packaging are protection, suspicion, information and conveniences. Innovative packaging not only conserves the food quality but also meaningfully contributes to a business process. Innovative packaging also have secondary functions such as marketing and sales blurb, on the other hand the main job of food packaging is to gain safeguarding and safe supply of food product until consumption. During allocation, the quality of food may deteriorate biologically, chemically and physically. Therefore, a noble and innovative packaging donate to extend the shelf life and preserves the quality of the product. Second it was found that now companies uses packaging as a promotional tool, it become a very significant factor of decision making, new advance technologies are used and implemented by the companies to gain competitive advantage and reduce cost as well as researcher study the attitude and preference level of customer and find the deficiency in existing system so that it help companies to generate more profits.
A survey method was employed and the data was drawn from customers, retailers and company executives who were belong to Delhi and Haryana. Data collected from the 730 questionnaires that were distributed, in which 500 responses gained from customer 250 from retailers and 30 from company executives. This study provides recommendation to the companies to improve their current packaging strategies and overcome the gap of customer and retailer preferences. Limitations and recommendation is discussed so that future research can take it into consideration.
Table of Contents
- Chapter I: Introduction
- Chapter II: Review of Literature
- Chapter III: Research Methodology
- Chapter IV: Result and Discussion
- Chapter V: Findings, Recommendations, Limitations, and Conclusion and Future Implications of the Study
Objectives and Key Themes
The main objective of this study is to understand the role of innovative packaging in the Indian food industry. It aims to analyze current packaging strategies, customer preferences, and identify areas for improvement. The study also seeks to highlight the significance of packaging as a promotional tool and its impact on business processes.
- The role of innovative packaging in the Indian food industry.
- Current packaging strategies employed by Indian food companies.
- Customer attitudes and preferences regarding food packaging.
- Gaps in current packaging strategies and recommendations for improvement.
- The impact of packaging on food quality and shelf life.
Chapter Summaries
Chapter I: Introduction: This chapter provides a general overview of the global and Indian packaging industries. It introduces the concept of packaging, its functions (protection, preservation, information, convenience), and the role of government policies. The chapter also offers a brief overview of the companies involved in the study, setting the stage for the subsequent analysis of innovative packaging practices within the Indian context. The introduction establishes the need for the study by highlighting the existing gaps in packaging practices and the potential for improvement.
Chapter II: Review of Literature: This chapter presents a comprehensive review of existing literature related to packaging innovation in the food industry. It justifies the current study by highlighting the research gap and establishing its relevance to the field. The review analyzes previous studies conducted in related areas, providing a foundation for the current research methodology and findings. It establishes the theoretical framework by exploring various facets of packaging and positioning the study within the broader context of existing scholarship. The literature review informs the research design and focuses the study on key themes.
Chapter III: Research Methodology: This chapter details the research methods employed in the study. It outlines the research design, including the sampling procedure and data collection techniques (questionnaires and interviews). The chapter describes the target population (customers, retailers, company executives from Delhi and Haryana) and the data collection process, ensuring the transparency and replicability of the study. It also explains how the data was analyzed, justifying the chosen methods and addressing potential limitations of the approach. The chapter provides crucial methodological information for evaluating the validity and reliability of the study's findings.
Chapter IV: Result and Discussion: This chapter presents the findings of the study, focusing on the role of innovative packaging, current packaging strategies, customer attitudes and preferences, and a critical analysis of the packaging strategies adopted by the companies under study. It analyzes the collected data, drawing connections between various aspects of packaging practices, customer perceptions, and the strategies of food companies. This chapter serves as a detailed interpretation and explanation of the results found in the previous chapters, building a narrative around the data collected. The analysis compares and contrasts various findings, highlighting key patterns and insights from the survey.
Keywords
Innovative packaging, Indian food industry, customer preferences, packaging strategies, food quality, shelf life, competitive advantage, market research, consumer behavior, packaging materials, promotional tools.
Frequently Asked Questions: Comprehensive Language Preview of Innovative Packaging in the Indian Food Industry
What is the main objective of this study?
The primary objective is to understand the role of innovative packaging in the Indian food industry. This involves analyzing current packaging strategies, customer preferences, identifying areas for improvement, and highlighting packaging's role as a promotional tool and its impact on business processes.
What are the key themes explored in this study?
Key themes include the role of innovative packaging in the Indian food industry; current packaging strategies used by Indian food companies; customer attitudes and preferences regarding food packaging; gaps in current strategies and recommendations for improvement; and the impact of packaging on food quality and shelf life.
What chapters are included in this study and what do they cover?
The study comprises five chapters: Chapter I (Introduction) provides a general overview of the packaging industry and the study's scope; Chapter II (Review of Literature) reviews existing literature on packaging innovation; Chapter III (Research Methodology) details the research design and methods; Chapter IV (Result and Discussion) presents the study's findings and analysis; and Chapter V (Findings, Recommendations, Limitations, and Conclusion and Future Implications of the Study) summarizes the key findings, offers recommendations, addresses limitations, and proposes future research directions.
What research methodology was used?
The study employed a mixed-methods approach, including questionnaires and interviews with customers, retailers, and company executives from Delhi and Haryana. The data was then analyzed to draw conclusions.
What is the target population of this study?
The target population includes customers, retailers, and company executives from Delhi and Haryana.
What are the key findings of this study (without going into detail)?
The key findings analyze the role of innovative packaging, current packaging strategies, customer attitudes and preferences, and a critical analysis of packaging strategies adopted by the companies studied. Specific details are found in Chapter IV.
What are the keywords associated with this study?
Innovative packaging, Indian food industry, customer preferences, packaging strategies, food quality, shelf life, competitive advantage, market research, consumer behavior, packaging materials, and promotional tools.
What are the limitations of the study?
Specific limitations are discussed in Chapter V. These may include geographical limitations (focus on Delhi and Haryana), sample size, or potential biases in data collection.
What are the recommendations and future implications of the study?
Chapter V presents recommendations for improvement based on the study's findings and suggests areas for future research to further explore the complexities of innovative packaging in the Indian food industry.
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- Shruti Choudhary (Autor:in), 2015, Innovative product packaging. How can packagings contribute to the business process, marketing and profit?, München, GRIN Verlag, https://www.grin.com/document/457645
