The aim of this paper is to analyse the retailer Next plc and its marketing strategies.
The analysis contains the "in-store-experience" of Next, its marketing and promoting strategies (with a focus on online marketing strategies) and the application of the AIDA model to the retailer Next.
Next plc is a retailer based in the territory of the United Kingdom, providing to its customers products such as women’s clothing, accessories, and shoes, as well as in menswear, childrenswear, and homewares. An important fact for this retailer is that makes distribution via three main channels; namely, Next Retail, having 450 stores in UK and Eire, Next Directory home division having 4.5 million active consumers in the country and overseas and finally Next International Retail, possessor of over 200 franchised stores. Moreover, the Next Directory provides customers with access to a credit facility for purchases named nextpay. Via brands such as Lipsy and Label the directory of Next offers premium brands to its buyers.
Table of Contents
- Background NEXT PLC
- NEXT in store experience
- VYHRLICH by Lyruscy vem next noxt next artment all contrasted by deep blue in customer touch points. FITTING ROOMS ints, mid-century furniture and herringbone timber flooring enhance the men's and fitting rooms. " ks and tr next continues to use high quality materials, elevated further in the new Oxford Street store. he women's department has an Art Deco feel and references the architectural history of the Children's department create intuitive rooms, which are ber, while a pop of colour by the cash desks creates sense NEXT store at 120 Oxford street. Source: (Dennis, 2018; author's own work)
- NEXT website experience
- Pricing Strategy
- CRM and Customer Service
Objectives and Key Themes
This assignment aims to explore the practical promotional mix policies implemented by the UK clothes retailer Next. It analyzes the company's strategies across various channels, including physical stores, online presence, pricing, and customer relationship management.
- Retail Strategies of Next PLC
- Promotional Mix Policies
- Customer Experience and Service
- Pricing Strategy
- Online and Offline Integration
Chapter Summaries
- Background NEXT PLC: This chapter provides an overview of Next PLC, its core business, distribution channels, product offerings, and target market. It also highlights the company's financial performance and key characteristics.
- NEXT in store experience: This chapter delves into the in-store experience at Next's flagship store on Oxford Street, London. It examines the store layout, design elements, customer engagement, and overall brand messaging.
- NEXT website experience: This chapter explores Next's online presence, including its website design, product catalog, and features like Christmas and New In sections. It also discusses the company's commitment to high-quality products and their sourcing.
- Pricing Strategy: This chapter analyzes Next's pricing strategy, highlighting its combination of market skimming and market penetration pricing. It examines the pricing of various product categories, including new arrivals, clearances, and designer brands.
- CRM and Customer Service: This chapter focuses on Next's customer relationship management strategies, including its website, call center, and customer service approach. It also discusses the company's efforts to gather customer feedback and ensure satisfaction.
Keywords
Key topics and concepts explored in this text include retail strategies, promotional mix, customer experience, pricing strategies, CRM, online presence, and the UK clothing market. The analysis focuses on Next PLC's efforts to create a seamless and engaging customer journey across various touchpoints.
- Arbeit zitieren
- Kostadin Ruychev (Autor:in), 2018, Promotional mix policies of UK clothes retailer Next plc, München, GRIN Verlag, https://www.grin.com/document/459722
