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Customer Relationship Marketing - viewpoints and aspects about crm


Seminar Paper, 2004

9 Pages, Grade: 2


Abstract or Introduction

The following report is illustrating the various viewpoints of several experts as well as the personal opinion of the author of this report about cus tomer relationship marketing in practice.
The experts viewpoints are based on selected articles handed out during lecture. Whereas the personal viewpoint illustrated in this report derives from personal experience as well as asorted literature used for preparation.

Details

Title
Customer Relationship Marketing - viewpoints and aspects about crm
College
University of Applied Sciences Groningen  (International Business School)
Course
Current Issues in Marketing
Grade
2
Author
Year
2004
Pages
9
Catalog Number
V46237
ISBN (eBook)
9783638434706
File size
561 KB
Language
English
Notes
The following report is illustrating the various viewpoints of several experts as well as the personal opinion of the author of this report about customer relationship marketing in practice. The experts viewpoints are based on selected articles handed out during lecture. Whereas the personal viewpoint illustrated in this report derives from personal experience as well as asorted literature used for preparation.
Keywords
Customer, Relationship, Marketing, Current, Issues, Marketing
Quote paper
Tobias Riether (Author), 2004, Customer Relationship Marketing - viewpoints and aspects about crm, Munich, GRIN Verlag, https://www.grin.com/document/46237

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