Leseprobe
Table of Contents
1. Introduction
2. Literature review & Methodology
2.1. Methodology
3. What is Mobike?
4. Strategic analysis of Mobike in China
4.1. Chinese environment analysis
4.1.1. Political factor
4.1.2. Economic factor
4.1.3. Social factor
4.1.4. Technological factor
4.1.5. Environmental factor
4.1.6. Legal Factor
4.2. Mobike’s Business Model
4.2.1. Block 1,2: Customer Segments, Value propositions
4.2.2. Block 3: Channels
4.2.3. Block 4: Customer Relationships
4.2.4. Block 5: Revenue Streams
4.2.5. Block 6: Key Resources
4.2.6. Block 7: Key Activities
4.2.7. Block 8: Key Partnerships
4.2.8. Block 9: Cost Structure
4.3. SWOT analysis Mobike
4.3.1. Strengths
4.3.2. Weaknesses
4.3.3. Opportunities
4.3.4. Threats
4. Analysis of applicability of Mobike’s business model in Germany
4.1. Competition analysis of German bike-sharing companies . 20
4.1.1. Industry Rivalry between established competitors
4.1.2. Competition from substitutes
4.1.3. Threat of Entry
4.1.4. Bargaining power of Buyers
4.1.5. Supplier Power
4.2. Macro analysis in Germany
4.2.1. Political
4.2.2. Economic
4.2.3. Social and Demographic
4.2.4. Technological
4.2.5. Environment
4.2.6. Legal Factor
5. Results & implications
5.1. Key comparison characteristics and implications
5.2. Recommendations
6. Conclusion
Table of Figures
References
Contributions of the students in a group
- Arbeit zitieren
- Marko Francesevic (Autor:in)Marco Schuster (Autor:in), 2017, Strategic analysis of Mobike’s business model in China and its applicability in Germany, München, GRIN Verlag, https://www.grin.com/document/463946
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