The present study focuses on the investment attitude and awareness of rural people of Kalikavu village towards various investment avenues. It is because here, in this area there is no enough systematic studies and reports available. Hence there is a vast scope for studying in this area to measure the investment habits of people. The present study also focuses on the guiding factors, considering while choosing various investment portfolios and the levels of satisfaction on these investment avenues.
India is basically regarded as a rural based country because of 68.84 percent of its population is living in rural areas. Likewise, in Kerala state around 52.3 percent of population is also living on rural villages. Thus it is very clear that in order to make India as a developed nation there should be an upliftment of the lives of rural people especially in their economic conditions through proper enhancement of savings and investment levels of people in rural areas.
Thus investment is an important subject matter that can make major impacts on individual and economic developments. As societies investment increases the capacity to produce goods and services at lowest costs also increasing which leads to greater productivity and efficiency. This efficiency will also leads to economic growth. Thus savings and investments are important for supporting the rural industries. For this purpose their savings and investments should be mobilized and invested properly. But the fact is that many of the investors in rural area have no proper awareness on various investment avenues. Thus due to their lack of knowledge they are not ready to come forward to invest in various portfolios.
Table of Contents
CHAPTER 1 INTRODUCTION AND DESIGN OF THE STUDY
CHAPTER 2 REVIEW OF LITERATURE AND THEORETICAL FRAMEWORK OF THE STUDY
CHAPTER 3 INDUSTRY PROFILE OF THE STUDY
CHAPTER 4 ANALYSIS AND INTERPRETATION
CHAPTER 5 SUMMARY, FINDINGS, SUGGESTIONS AND CONCLUSION
Research Objectives and Key Themes
This study aims to examine the investment attitudes and awareness levels of the rural population in Kalikavu village, specifically focusing on how these individuals manage their savings and investment decisions. The research seeks to identify income and expenditure patterns, evaluate the impact of demographic factors on investment choices, and pinpoint the primary obstacles faced by rural residents when accessing or managing various investment portfolios.
- Analysis of rural savings behavior and investment preferences.
- Identification of factors influencing investment decision-making processes.
- Evaluation of awareness regarding traditional versus modern investment avenues.
- Assessment of common financial barriers and challenges in rural areas.
- Investigation of demographic influences, such as gender, age, and educational qualification, on financial literacy and investment satisfaction.
Excerpt from the Book
1.1 INTRODUCTION
Investment or investing is a word of many interpretations. Generally the term investment means the employment of financial assets or funds with an expectation of achieving additional income. Even though there are substantial differences between savings and investments, these two words are often used as synonyms. The savings is simply a process of putting aside a part of our earnings, but the investment is much different from it, that it not only preserves the money, but also facilitates capital appreciations.
The history of investments starts in Europe in 16th century and later the code of ‘Hammurabi’ created a general frame work for investment. In India the word investment was firstly attached with ‘east indies trade’ in 1610s. After getting independence in 1947, the government also made various policies with a view to promote savings and investment of people. Thus now a day the role of savings and investments in economic analysis is very crucial. In the present scenario, our Government takes a footstep for converting our economy into cashless economy by the way of informing the digital awareness and its position impact towards the society and to promote digital transactions instead of physical supply of money. As the result, Indian economy slowly shifted to digital economy by the way of creating various new investment avenues.
The study is an attempt to analyse the investment attitude of rural people of Kalikavu village and to determine various investment avenues used by them. Investment avenues are the various types of investment alternatives through which people can channelize their money to earn additional profit. There are many investment avenues like bank deposits, post office savings, provident funds, shares and debentures etc are available for public. However many people are unaware about many of those alternatives especially in rural areas. Thus this study is an attempt to know the awareness of various investment avenues by rural people.
Chapter Summaries
CHAPTER 1 INTRODUCTION AND DESIGN OF THE STUDY: Provides the foundation for the research by outlining the problem statement, objectives, significance, methodology, and the scope of the study.
CHAPTER 2 REVIEW OF LITERATURE AND THEORETICAL FRAMEWORK OF THE STUDY: Examines past studies related to investment behavior and establishes the conceptual definitions and theoretical constructs of investments.
CHAPTER 3 INDUSTRY PROFILE OF THE STUDY: Offers an overview of the financial services and investment industry, specifically highlighting the growth and challenges within the Indian context.
CHAPTER 4 ANALYSIS AND INTERPRETATION: Presents the empirical findings based on primary data collected from 80 respondents, utilizing statistical tools to analyze their investment habits.
CHAPTER 5 SUMMARY, FINDINGS, SUGGESTIONS AND CONCLUSION: Synthesizes the overall findings, provides actionable suggestions for stakeholders, and concludes with a summary of the research outcomes.
Keywords
Investment, Savings, Rural Development, Financial Awareness, Kalikavu Village, Investment Avenues, Household Finance, Capital Formation, Demographic Influence, Risk and Return, Investment Decision Making, Financial Literacy, Economic Growth, Banking Deposits, Asset Allocation.
Frequently Asked Questions
What is the primary focus of this research?
The work focuses on analyzing the investment attitudes and awareness levels of the rural population in Kalikavu village, aiming to understand their savings habits and financial decision-making processes.
What are the key thematic areas covered?
The core themes include investment avenues, demographic influences on financial behavior, the role of savings in rural economic development, and challenges in accessing modern investment products.
What is the main research objective?
The primary goal is to determine the sources of income and expenditure for rural residents and to evaluate their awareness and attitude toward various traditional and modern investment instruments.
Which research methodology is applied?
The study employs a descriptive research design, gathering primary data from 80 respondents through a structured questionnaire and using statistical tools such as the Henry Garrett ranking method, Chi-square tests, and Kruskal-Wallis tests.
What topics are discussed in the main body?
The main body covers the conceptual framework of investments, the profile of the Indian investment industry, and a detailed statistical analysis of the respondents' demographic profiles, investment objectives, and challenges.
Which keywords best describe the study?
Key terms include investment, savings, rural development, financial awareness, capital formation, and investment decision-making.
How does gender affect investment awareness in the study?
The study finds a statistically significant difference in awareness levels between male and female respondents, indicating that gender plays a role in how financial knowledge and investment avenues are perceived.
What are the major obstacles cited by investors?
Investors frequently cited a lack of awareness about modern schemes, insufficient information, and concerns regarding the safety and accessibility of investment institutions.
How do respondents perceive the availability of investment services?
A significant portion of respondents expressed dissatisfaction with the current availability of diverse investment products and services in their rural area.
What is the overall conclusion regarding rural investment?
The author concludes that rural people have limited awareness beyond traditional options like gold, silver, and bank deposits, and recommends financial literacy campaigns to encourage more profitable investment decisions.
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- Jahana Sherin O (Autor:in), 2019, A Study on Attitude and Awareness of Rural People Towards Savings and Investments, München, GRIN Verlag, https://www.grin.com/document/463948
