The following report provides an environmental analysis and evaluation of the current situation of the international energy and gas provider E.ON SE, with special focus on the ecological environment.
The first part of the report consists of a deep analysis of the external environmental forces. In doing so it focuses on the European market, according to the organisation’s discernible global presence. The PESTLE framework is used to give a clear understanding of the environmental forces. Due to the upcoming trend of renewable energies, the framework refers to challenges which energy providers are facing nowadays. This especially concerns technological advancements and political and legal regulations.
The second part refers to an evaluation of the ecological environment and its impact on E.ON business strategy, as well as its decision-making and policies. The effectiveness of the organisation’s response will be critically assessed and, as a result, will be reviewed critically. Both achievements and possible recommendations will be outlined to provide an overview on improvements with regard to the future performance of E.ON.
Inhaltsverzeichnis (Table of Contents)
- Executive Summary
- Task 1
- Political and Legal Influences
- Ecological Influences
- Socio-Cultural Influences
- Technological Influences
- Economic and Financial Influences
- Competitive influences
- Task 2
- The Ecological Environment in the context of business
- The influence of the Ecological Environment on E.ONs decision-making and policies
- Relevance to the Organisation
- Impact on decisions and policies
- The Effectiveness of E.ON's Response relating to risks and challenges
- SWOT Analysis
- Risks and Uncertainty
- E.ON's response in the context of business strategy
- True ecological awareness or deliberate PR and marketing?
- Recommended areas for improvement
- Conclusion
Zielsetzung und Themenschwerpunkte (Objectives and Key Themes)
This report provides an analysis and evaluation of the ecological environment's impact on E.ON SE, an international energy and gas provider. It examines how E.ON's decision-making and policies are influenced by this environment, analyzing the effectiveness of their responses to risks and challenges. The report also explores the concept of genuine ecological awareness versus strategic public relations and marketing efforts.
- Analyzing the external environment through the PESTLE+C framework
- Evaluating the impact of the ecological environment on E.ON's business strategy
- Assessing the effectiveness of E.ON's response to ecological risks and challenges
- Examining the company's commitment to genuine ecological awareness
- Identifying areas for improvement in E.ON's ecological performance
Zusammenfassung der Kapitel (Chapter Summaries)
The first part of the report analyzes E.ON's external environment, focusing on the European market, using the PESTLE+C framework to assess political, economic, socio-cultural, technological, legal, ecological, and competitive influences. It highlights challenges facing energy providers due to the rise of renewable energies and technological advancements.
The second part delves into the impact of the ecological environment on E.ON's business strategy, decision-making, and policies. It examines the effectiveness of E.ON's responses to risks and challenges, including a SWOT analysis, a discussion of risks and uncertainty, and an exploration of how E.ON integrates ecological considerations into its business strategy. It also critically analyzes whether E.ON's actions reflect true ecological awareness or strategic public relations and marketing efforts.
Schlüsselwörter (Keywords)
The report focuses on the ecological environment, E.ON's business strategy, decision-making, risk management, ecological awareness, PESTLE+C framework, renewable energies, technological advancements, and strategic marketing.
- Arbeit zitieren
- Rebecca Grill (Autor:in), 2016, Contemporary developments in business and management. Environmental analysis of the energy provider E.ON SE, München, GRIN Verlag, https://www.grin.com/document/468726
