Excerpt
Table of Contents
Table of Contents
List of Figures and Tables
List of Abbreviations
Pie Face: Company Introduction
Target Market
Perceptual Map
Environmental Factors Analysis
Social
Demographic/Geographic
Economic
Technological
Political/ Legal
Analysis of Internal and External Factors
Internal Factors
Personal Factors
Psychological factors
External Factors
Cultural factors
Social Factors
Integrated Marketing Communication (IMC)
Evaluation
Differentiation
Overall cost leadership
Focus
General Recommendations for Pie Face to Implement
Sustainability
Crisis Management
Technology
Social Media and Brand Name
Alterations of Advertisement
Strategy recommendation
Reference List
List of Appendices
Appendices
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- Christopher Roßmann (Author)Derek Ng (Author)Isabelle Stoffregen (Author)Debora Kocak (Author), 2018, Marketing Report about the Australian company Pie Face. Examining overall marketing approach, Munich, GRIN Verlag, https://www.grin.com/document/468958
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