The Mass Media are considered principal institutions with the mandate to facilitate dialogue and provide relevant information to the citizenry. Through news and messages provided by these media members of the public get a better understanding of their society. Dialogue carried out by humans especially through the instrumentality of the mass media mainly include exchange of information in a language understood by the people involved in the communication process. For this reason, effective, persuasive communication can only take place if a common language is used. Communicating in indigenous languages, it has been noted, enhances social cohesion, which facilitates the preservation of African cultures.
Table of Contents
1. Introduction
2. Statement of the Problem
3. Research Objectives and Question
4. Definition of Terms
5. Communication and Language
6. Vernacular Broadcasting and Cultural Objective in Nigeria Broadcasting Code
7. Radio as a Driver of Vernacular Broadcasting
8. Vernacular Radio Programmes and Development
Research Objectives and Themes
The study aims to investigate the role and perception of vernacular radio programming on AKBC radio, specifically focusing on how these programs impact the preservation of indigenous languages and cultural heritage among local residents in Uyo, Nigeria.
- Features and characteristics of vernacular radio content.
- Assessment of program relevance and consistency for the target audience.
- The impact of local language broadcasting on cultural preservation.
- Audience perception regarding the credibility and quality of vernacular media.
- The intersection of modern communication technology and traditional indigenous norms.
Excerpt from the Book
Communication and Language
According to Berlo (1960) cited by Sambe (2005) communication can be explained as the process that involves all acts of transmitting message to channels which like people to the languages and symbolic codes which are used for messages; the means by which messages are received and stored, the rules, customers and conventions which define and regulate human relationships are events. Notice from the definition above that communication entails a pattern of languages and symbolic codes. As far as communication is at the heart of all social intercourse, it maintains and animates life and at such should be intertwined with the language understood by the communication participations.
According to Asemah (2011), when information is passed between individuals, then, communication is believed to have taken place. In his words; “Communication is the process by which information is passed between individual. It is the system of passing information, ideas, messages, feelings, etc, between two or more people through previously agreed language, code, sign, or symbol. This implies that, for there to be any meaningful communication between or among language, code, symbol or sign…” Just like the definition by Berlo (1960) cited in Sambe (2005), Asemah (2011) lays emphasize also, on the need for an agreed upon language to regulate the communication process.
Summary of Chapters
1. Introduction: Introduces the importance of mass media and indigenous languages in facilitating social cohesion and cultural transmission.
2. Statement of the Problem: Discusses the threat posed by English as a lingua franca to indigenous languages and the lack of local language instruction in schools.
3. Research Objectives and Question: Outlines the specific goals and guiding questions for the investigation into vernacular programs on AKBC radio.
4. Definition of Terms: Provides working definitions for key concepts like vernacular, credibility, relevance, perception, and audience.
5. Communication and Language: Examines theoretical perspectives on communication and the necessity of shared language for meaningful social interaction.
6. Vernacular Broadcasting and Cultural Objective in Nigeria Broadcasting Code: Explores the legal and ethical framework for using indigenous languages in the Nigerian broadcasting industry.
7. Radio as a Driver of Vernacular Broadcasting: Details the historical evolution of radio and its transition into a tool for localized communication and social change.
8. Vernacular Radio Programmes and Development: Analyzes the role of radio in empowerment, participatory communication, and the strategies for exploiting radio for development.
Keywords
Vernacular, Indigenous Languages, Mass Media, AKBC Radio, Cultural Preservation, Communication, Broadcasting, Nigeria, Audience Perception, Credibility, Social Cohesion, Radio Development, Linguistic Identity, Curriculum Development, Information Transmission
Frequently Asked Questions
What is the central focus of this research?
The research focuses on the usage and perception of vernacular radio programs on AKBC radio and their role in preserving indigenous African cultures and languages.
What are the core thematic areas?
The core themes include the relationship between language and communication, the role of radio in development, cultural transmission, and the preservation of local languages against global linguistic influences.
What is the primary objective of this work?
The primary objective is to ascertain how Uyo residents perceive vernacular programs on AKBC radio and to determine if these programs effectively promote local culture and language.
Which scientific methodology is primarily addressed?
The study utilizes a descriptive and evaluative approach to analyze media content and audience perceptions, drawing on established communication theories and frameworks from existing literature.
What does the main body of the work cover?
The main body covers the theoretical foundation of communication, the history of radio in Nigeria, the Nigeria Broadcasting Code's stance on cultural objectives, and the practical application of radio as a developmental tool.
Which keywords characterize this paper?
Key terms include vernacular, indigenous languages, cultural preservation, mass media, and audience perception.
How does the author define "Vernacular" in this context?
Vernacular refers to the mother tongue or local dialect spoken by ordinary people in Nigeria, specifically identifying Annang, Ibibio, and Oro languages.
What specific challenges do Ibibio, Annang, and Oro speakers face?
These native speakers face diminished opportunities to utilize their indigenous languages due to the dominance of English in essential domains like education, commerce, and government bureaucracy.
- Quote paper
- Edikan Ukpong (Author), 2016, The Impact of Vernacular Programmes in Preserving Indigenous African Culture, Munich, GRIN Verlag, https://www.grin.com/document/469010
