Excerpt
Inhalt
1. Introduction
2. Theory: corporate culture and leadership
2.1 Corporate culture
2.1.1 Defining corporate culture
2.1.2 Functions of corporate culture
2.1.3 Model of corporate culture
2.1.4 Vision, values and leadership .
2.2 Leadership
2.2.1 Defining leadership
2.2.2 Classic leadership styles
2.2.3 Management versus Leadership
2.2.4 Leadership theories
2.2.5 Agile leadership.
3. Practice: Corporate culture and leadership of the advertising agency Jenewein Flow
3.1 Advertising agency Jenewein Flow - corporate culture
3.1.1 The history of an organisation
3.1.2 The development of a vision.
3.1.3 Values and moral concepts.
3.1.4 Culture function and pyramid
3.2 Advertising agency Jenewein Flow – leadership
3.2.1 Simple structures and hierarchies – classic leadership
3.2.2 Complex structures and hierarchies – agile leadership
3.2.3 Leading with a vision.
4. Conclusion
5. Bibliography
- Quote paper
- Anita Jentl-Jenewein (Author), 2018, Corporate Culture and Leadership in an Advertising Agency, Munich, GRIN Verlag, https://www.grin.com/document/469318
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